Branding

Summer 2020’s New Winning Accessory
Summer 2020’s New Winning Accessory
May 30, 2020  |  Retail

The history of American fashion trends is bedecked with some strange entries. The summer of love in 1969 saw hippies storm Bethel, New York bedecked...

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DTC Brands See Media Opportunity In Crisis
DTC Brands See Media Opportunity In Crisis
May 28, 2020  |  Retail

In 1990, someone asked Sam Walton about the recession the country was in at the time. “I thought about it,” he said, “and decided not...

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Lexus Gains A Partner In Online Reputation Management
Lexus Gains A Partner In Online Reputation Management
May 27, 2020  |  Retail

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. Unanswered customer complaints is one common example, particularly...

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New Approaches To Shopping And Branding Amid The Coronavirus
New Approaches To Shopping And Branding Amid The Coronavirus
March 27, 2020  |  Today In Data

The coronavirus pandemic is changing daily life in the United States, as American consumers modify the way they shop to avoid contracting the virus. The...

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Retail Branding Comes Off The Back Burner
Retail Branding Comes Off The Back Burner
March 26, 2020  |  Retail

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts....

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Beyoncé Relaunches Ivy Park With Adidas Collaboration
Beyoncé Relaunches Ivy Park With Adidas Collaboration
January 17, 2020  |  Retail

With her new adidas x Ivy Park activewear collection, which gets its start online and in Adidas stores at midnight, Adidas is betting on pop...

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How A New Name Sparked An Unattended Retail Turnaround
How A New Name Sparked An Unattended Retail Turnaround
January 08, 2020  |  Retail

Shakespeare famously wrote, “What’s in a name? That which we call a rose, by any other name would smell as sweet,” proving two things at...

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CellPoint Mobile Rebrands As CellPoint Digital To Power Travel Payments
CellPoint Mobile Rebrands As CellPoint Digital To Power Travel Payments
September 03, 2019  |  Omnicommerce

CellPoint Mobile, which specializes in digital commerce and payment solutions for airlines and travel companies, today rebranded as CellPoint Digital with a new website and...

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The Digital Platform That Wants To Be A-Star-Is-Born Maker
The Digital Platform That Wants To Be A-Star-Is-Born Maker
August 09, 2019  |  Innovation

There are still countless books to be written about whether the digital age — the technology, the processes, the seemingly endless retail and service choices,...

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