Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. CNBC, citing Piper...
Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy...
One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram, and, if successful, could forge a path for brands that want...
Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital...
Auctions often have the defect of being more fun in theory than they are in practice. Everyone likes the idea of bargaining and bidding their...
Designer resale retail online does not lack for options or enthusiasm. The favored trend of the moment — doubtless fueled by the excess of consumption in...
Aiming to take on other high-end, luxury websites, eBay announced Monday (Oct. 16) the launch of eBay Authenticate, a service that helps buyers confidently shop...
Teen spending behavior is changing, according to recent findings from investment bank and asset management firm Piper Jaffray Companies’ semi-annual “Taking Stock With Teens” survey....
Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. According to a news...