Brands

Teens Love Instagram More Than Snapchat
Teens Love Instagram More Than Snapchat
October 22, 2018  |  Consumer Insights

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. CNBC, citing Piper...

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The Beauty Of Being Brandless
The Beauty Of Being Brandless
August 03, 2018  |  Retail

Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy...

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Brands Stretch Their Legs Online
Brands Stretch Their Legs Online
June 18, 2018  |  eCommerce

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram, and, if successful, could forge a path for brands that want...

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Who’ll Win When Facebook Advertisers Flee?
Who’ll Win When Facebook Advertisers Flee?
March 05, 2018  |  eCommerce

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital...

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DROPIT Turns The Auction Concept On Its Head
DROPIT Turns The Auction Concept On Its Head
October 23, 2017  |  Innovation

Auctions often have the defect of being more fun in theory than they are in practice. Everyone likes the idea of bargaining and bidding their...

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Capturing The Edge With Communicative Commerce
Capturing The Edge With Communicative Commerce
October 17, 2017  |  Retail

Designer resale retail online does not lack for options or enthusiasm. The favored trend of the moment — doubtless fueled by the excess of consumption in...

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eBay Lures High-End Bag Sellers With Big Payouts
eBay Lures High-End Bag Sellers With Big Payouts
October 17, 2017  |  Fraud Prevention

Aiming to take on other high-end, luxury websites, eBay announced Monday (Oct. 16) the launch of eBay Authenticate, a service that helps buyers confidently shop...

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Nike Is Becoming Less Cool For Generation Z
Nike Is Becoming Less Cool For Generation Z
October 12, 2017  |  Retail

Teen spending behavior is changing, according to recent findings from investment bank and asset management firm Piper Jaffray Companies’ semi-annual “Taking Stock With Teens” survey....

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Brands Court 26-Year-Old Consumers With Classes, Online Tutorials
Brands Court 26-Year-Old Consumers With Classes, Online Tutorials
October 10, 2017  |  Retail

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. According to a news...

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