Bridge Millennials

Why Zillennials Will Rule the Digital Economy
Why Zillennials Will Rule the Digital Economy
May 21, 2024  |  Consumer Insights

The Census Bureau collects demographic data on the birthrates of those living in the United States and groups them into age-related cohorts based on the...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Millennials Turn to Deferred Payments to Spend More
Millennials Turn to Deferred Payments to Spend More
October 27, 2023  |  Consumer Finance

Millennials and bridge millennials most frequently turn to deferred payments for purchasing consumer items. These consumers are generally considered to have been born between 1980...

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Millennials Focus on Mental Health as Student Loan Repayments Loom
Millennials Focus on Mental Health as Student Loan Repayments Loom
September 18, 2023  |  News

As the October resumption of federal student loan repayments approaches, the financial strain of repaying these loans is expected to have a significant impact on...

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Most Bridge Millennials Would Pay via Bank Transfer If Offered Rewards 
Most Bridge Millennials Would Pay via Bank Transfer If Offered Rewards 
August 17, 2023  |  Digital Payments

The majority of bridge millennials would pay for retail purchases via bank transfer if they could earn rewards for doing so, PYMNTS research reveals, but...

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Bridge Millennials Want Payments Innovation as Long as It’s Secure
Bridge Millennials Want Payments Innovation as Long as It’s Secure
March 29, 2023  |  Security & Fraud

This second-to-last installment of PYMNTS’ generational mini-series takes a closer look at the digital habits and behavior of bridge millennials. The cusp generation known as...

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Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
September 13, 2022  |  Cryptocurrency

It’s pretty much accepted wisdom, and backed up by many studies and surveys, that the youngest consumers know the most about crypto — and are...

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Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
September 02, 2022  |  Cryptocurrency

People having difficulty living paycheck-to-paycheck have 50% more cryptocurrency in their portfolios as people who do not live that way. The percentages are still pretty small...

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Millennial Minute: The Great Unsubscribe Hits 16% of Millennials, 14% of Bridge Millennials
Millennial Minute: The Great Unsubscribe Hits 16% of Millennials, 14% of Bridge Millennials
May 16, 2022  |  Subscriptions

Looking for loyalty among millennial subscribers and their closest cohorts? Look to your feature set and make sure it’s flexible and delivers value to these...

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