chipotle

Chipotle Targets Food Trends as Restaurants Woo Gen Z
Chipotle Targets Food Trends as Restaurants Woo Gen Z
March 07, 2023  |  Restaurant innovation

As restaurants seek to attract younger consumers, Chipotle is exploring new menus and digital channels. In an interview with PYMNTS, Nate Lawton, vice president of...

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Chipotle Smartens Rewards With Personalized Perks to Prevent Inflationary Trade-Down
Chipotle Smartens Rewards With Personalized Perks to Prevent Inflationary Trade-Down
February 07, 2023  |  Restaurant innovation

With inflation-concerned consumers minding their restaurant spending, Chipotle is getting smarter with its rewards. The fast-casual giant, which has nearly 3,200 locations across five countries,...

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Restaurant Chains Tap Innovative Perks to Restore Customer Satisfaction
Restaurant Chains Tap Innovative Perks to Restore Customer Satisfaction
January 12, 2023  |  Restaurant innovation

Bucking the trend of trimming back loyalty programs and digital innovations could help restaurant chains retain customers. Inflation has affected consumers’ dining habits, leaving both...

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Chipotle Rolls out ‘Extended Reality’ to Boost Burrito Bowl Sales
Chipotle Rolls out ‘Extended Reality’ to Boost Burrito Bowl Sales
January 06, 2023  |  ResTech

As restaurants look to distinguish useful innovation from flashy technology, Chipotle is testing extended reality (XR). Stephanie Perdue, vice president of brand marketing at the...

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Inflation Takes Its Toll on Starbucks, QSR Loyalty Programs
Inflation Takes Its Toll on Starbucks, QSR Loyalty Programs
January 03, 2023  |  Loyalty & Rewards

Starbucks and major restaurant chains are rethinking their loyalty program strategies amid worsening economic conditions. The coffeehouse chain, the world’s largest restaurant brand by revenue,...

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Chipotle Leverages Mobile Pickup to Skirt Drive-Thru Regulations
Chipotle Leverages Mobile Pickup to Skirt Drive-Thru Regulations
November 29, 2022  |  Restaurant innovation

By limiting the experience to mobile pickup, Chipotle is bringing its “Chipotlanes” to non-drive-thru locations. In an interview with PYMNTS, Chipotle Chief Development Officer Tabassum...

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Dunkin’ Dethrones Competitors in This Month’s Mobile Order-Ahead Ranking
Dunkin’ Dethrones Competitors in This Month’s Mobile Order-Ahead Ranking
November 08, 2022  |  Mobile Order Ahead

There’s a new sheriff in town in this month’s edition of PYMNTS’ Provider Ranking of Mobile Order-Ahead Apps. Using a proprietary combination of publicly available information...

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Chipotle Upgrades Geo-Tracking to Blend Digital and Physical Experience
Chipotle Upgrades Geo-Tracking to Blend Digital and Physical Experience
October 25, 2022  |  Earnings

Chipotle is souping up its mobile app with better geo-tracking features to improve customers’ mobile experience and drive the adoption of digital pickup. On a...

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Restaurant Brands Step up Automation Efforts
Restaurant Brands Step up Automation Efforts
September 30, 2022  |  Restaurant Roundup

Chipotle Steps up Test of Robo-Kitchen Assistant Fast-casual brand Chipotle Mexican Grill is proceeding with its test of robotic kitchen assistants created by Miso Robotics...

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