Commercials

Toys R Us AI Commercial Signals Shift in Retail Marketing
Toys R Us AI Commercial Signals Shift in Retail Marketing
June 28, 2024  |  artificial intelligence

Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. However, creatives are criticizing the move,...

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How Down To Shop Channels Infomercial Love Into A QVC-For-Gen-Z App
How Down To Shop Channels Infomercial Love Into A QVC-For-Gen-Z App
May 24, 2019  |  Retail

Home shopping tends to take a lot of teasing. However, even in the eCommerce world of 2019, it still manages to be a surprisingly lucrative...

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