Echelon Fitness is finding itself in hot water with Amazon over Echelon’s new “EX-Prime Smart Connected Bike,” which it claims was developed “in collaboration with...
Connected fitness has a new competitor in the direct-to-consumer (DTC) company Liteboxer. The firm’s hardware looks nothing like a punching bag – it comes with six circular...
Connected fitness has a sparring partner, courtesy of a new direct-to-consumer (DTC) company called Liteboxer. It has an innovative product, proven management and a business...
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for...
Peloton is coming to market with its IPO. A look at the S-1 filing reveals an embrace of the razor/razor blade model that melds (pricey)...