ConnectedEconomy

Zillennials: The Next Generation of Connected Consumer
Zillennials: The Next Generation of Connected Consumer
January 16, 2023  |  Connected Economy

Who are the zillennials? A cohort of the 30 million United States consumers born between 1990 and 2000, zillennials bridge the gap between millennials and...

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How US Consumers Lived Their Best Digital Lives in 2022
How US Consumers Lived Their Best Digital Lives in 2022
December 29, 2022  |  Connected Economy

2022 marked many consumers’ triumphant return to the physical world after two years of pandemic-related restrictions — but even after options have opened up, their...

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America’s Digital Transformation Is Slow, Steady and Driven by Routine
America’s Digital Transformation Is Slow, Steady and Driven by Routine
December 22, 2022  |  Connected Economy

Global digital transformation edged forward again in Q3 2022, increasing 0.7% from Q2, reflecting a continued rise in digital activities across the 11 economies we...

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Online Grocery Shopping Lags Behind Digital Restaurant Adoption
Online Grocery Shopping Lags Behind Digital Restaurant Adoption
December 14, 2022  |  Retail

As consumers seek greater convenience, digital restaurant engagement continues to outpace online grocery shopping. By the Numbers Research from the latest edition of PYMNTS’ monthly...

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Grocery Habits Reveal Wider Online Gender Divide
Grocery Habits Reveal Wider Online Gender Divide
November 30, 2022  |  Connected Economy

Everyone needs groceries, but a massive divide exists in how women and men buy theirs. Men use the internet to place grocery and restaurant orders...

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More US Consumers Connecting Online Daily to Eat, Shop and Socialize
More US Consumers Connecting Online Daily to Eat, Shop and Socialize
October 31, 2022  |  Connected Economy

Forty-seven million consumers across the United States socialize online every day, using messaging apps, social media, and dating apps to connect with friends, family and...

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Are Millennials and Super Apps a Match Made in Connected Heaven?
Are Millennials and Super Apps a Match Made in Connected Heaven?
October 20, 2022  |  Technology

Consumers are inundated by digital interactions and online choices, and the constant flow of digital actions can be daunting. Many use multiple devices to curate...

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Eight Years Later, Apple Pay Captures Just 2.4% of In-Store Transactions
Eight Years Later, Apple Pay Captures Just 2.4% of In-Store Transactions
October 20, 2022  |  Mobile Wallets

On Oct. 20, 2014, Apple launched Apple Pay, an ambitious vision to revolutionize payments mobility and security. The product promised to replace cards at the...

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Super Apps Promise Relief for Always On Millennials
Super Apps Promise Relief for Always On Millennials
October 10, 2022  |  Technology

Millennials are the world’s first truly digital-first consumers. Having come of age with computers, smartphones and other connected devices in hand, they are accustomed to...

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