Consumer choice

The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.

Source: en.wikipedia.org

BNPL Extends Credit Lifeline For Consumers In The Digital Economy
BNPL Extends Credit Lifeline For Consumers In The Digital Economy
June 07, 2021  |  Buy Now Pay Later

The rivalries in the financial services business are legendary. Companies and their chief executives back in the day made no bones about their competitive obsessions...

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Creative Use Of Data Is Subscription Services Only ‘Moat’
Creative Use Of Data Is Subscription Services Only ‘Moat’
June 04, 2021  |  Subscriptions

The conventional wisdom that every business needs a good “moat,” or a competitive barrier that sets them apart from the pack and keeps predators at...

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From BNPL To Wallets, Rising Payment Options Create Clutter, Add Friction
From BNPL To Wallets, Rising Payment Options Create Clutter, Add Friction
June 03, 2021  |  Payment Methods

Payments have long been the conduit for new and different experiences in commerce. Look no further than the past year as proof as contactless payments,...

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Google Advances Its Open Commerce Ecosystem For Shoppers And Retailers
Google Advances Its Open Commerce Ecosystem For Shoppers And Retailers
May 28, 2021  |  eCommerce

Consumers may not always think about Google when they think about shopping. Still, Google thinks about them and how its underlying technology can support better...

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Is The Physical Gym Business Model Broken?
Is The Physical Gym Business Model Broken?
May 26, 2021  |  Commerce Connected

The gym as we know it is not built for customer success – something that most consumers will readily attest to, given how few times...

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‘NASCAR’ Checkout Pages Are Back – And Merchants May Not Mind
‘NASCAR’ Checkout Pages Are Back – And Merchants May Not Mind
May 25, 2021  |  Payment Methods

Cryptocurrency is good for many things — trading, investing, speculating, paying for cybercrime — but as a means of payment for transactions, it leaves a...

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BNPL Expands ‘Next Gen’ Label; Aims Across Demographics
BNPL Expands ‘Next Gen’ Label; Aims Across Demographics
April 09, 2021  |  Buy Now Pay Later

Younger consumers and buy now, pay later (BNPL) platforms became inseparable during the past year as the installment payment method grew during the pandemic. The...

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Prepping For The Telehealth Future
Prepping For The Telehealth Future
March 23, 2021  |  Healthcare

Telehealth, during the pandemic, was a lifesaver for countless doctors nationwide, like Dr. Corey Howard, who needed to continue carrying on a relationship with his...

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Restaurant Industry Report: Change And Technology On The Menu
Restaurant Industry Report: Change And Technology On The Menu
January 27, 2021  |  Restaurant innovation

The National Restaurant Association, the country’s (and world’s) foodservice trade association, released its annual State of the Restaurant Industry report on Tuesday (Jan. 26) compiling and analyzing...

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