Consumer Engagement

Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales
Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales
December 09, 2020  |  Merchant Innovation

Beautifully designed user experiences are, unfortunately, not always good user experiences. As digital analytics firm Air360 Founder Florent Defontis told Karen Webster in a recent...

READ MORE >
Digital-First Economy Values Personalized Video For Consumer Engagement
Digital-First Economy Values Personalized Video For Consumer Engagement
December 08, 2020  |  Retail

A picture, the old expression goes, is worth a thousand words. Expanding on that adage, a video must be worth a thousand pictures. It’s a...

READ MORE >
Blackhawk Debuts One-Stop Gift Card, eGift Management
Blackhawk Debuts One-Stop Gift Card, eGift Management
September 29, 2020  |  Retail

Global branded payments provider Blackhawk has debuted a new service allowing companies to outsource gift card and eGift program management, according to a news release...

READ MORE >
Mastercard: It’s The End Of Rewards Points As We Know It
Mastercard: It’s The End Of Rewards Points As We Know It
October 31, 2019  |  Mastercard

Consumers are awash in points. Starbucks gives them Stars, airlines give them frequent flier miles, Bee Built has Swarm Swag and Pixi Beauty hands out...

READ MORE >
EMV’s Delay Has Been The Convenience Store’s Innovation Gain
EMV’s Delay Has Been The Convenience Store’s Innovation Gain
October 01, 2019  |  Gas Station Retail

EMV seems to be that payments issue that just won’t go away, but not in the U.S., where at least one vital and robust sector...

READ MORE >
The Credit Union Loyalty Disconnect
The Credit Union Loyalty Disconnect
July 23, 2019  |  Innovation

When it comes to loyalty and rewards innovation, credit unions (CUs) and their members don’t always see eye to eye. Loyalty and rewards innovation tops...

READ MORE >
Will The 2020s Be The Digital Trust Decade?
Will The 2020s Be The Digital Trust Decade?
June 10, 2019  |  Digital Payments

With summer upon us, it might have escaped notice that the decade of the 2010s is about to end. We don’t mean to get nostalgic...

READ MORE >