As leading consumer-packaged goods (CPG) brands continue to raise their prices slowly but persistently, shoppers who are on the fence are looking for more affordable...
Oreo is getting fancy as snack foods sprinkle in a little bit of affordable luxury to appeal to today’s belt-tightening shoppers. On Monday (March 4),...
Retail brand management company Trax has debuted its signal-based merchandising (SBM) solution. The new tool lets brands gain visibility down to the individual product level,...
Collaborative commerce firm Crisp, which provides retailers with real-time inventory data, has raised $50 million in a Series B extension round to drive its growth efforts....
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...
Global snack and candy giant Mondelez International is pivoting its focus to healthier chocolate. Reporting on the fourth quarter of 2023, Mondelez, which owns brands like Oreo,...
It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last...
Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners. This collaboration aims to leverage Instacart’s extensive first-party retail media data and closed-loop...
With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator...