conversion

PODCAST: Why Merchants Should Go ‘Auth Shopping’
PODCAST: Why Merchants Should Go ‘Auth Shopping’
November 12, 2018  |  Merchant Innovation

Decline rates are on the rise, reaching 30 percent of CNP transactions, depending on where one looks. Bruce Parker, CEO of ModoPayments, said that’s a...

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PayPal Checkout Has Conversion Rate Of 88.7 Percent
PayPal Checkout Has Conversion Rate Of 88.7 Percent
May 02, 2018  |  Payment Methods

A new study has found that PayPal checkout converts at 88.7 percent – 82 percent higher than a checkout without PayPal, including other digital wallets...

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Affirm’s Plan To “AMP” Retailer Margins And Conversions
Affirm’s Plan To “AMP” Retailer Margins And Conversions
October 12, 2017  |  eCommerce

You’ve heard the old story: If brick-and-mortar merchants watched 75 percent of their customers walk in their stores and then walk out without having purchased...

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Yottaa Checks In On eCommerce Performance And Shopper Experience
Yottaa Checks In On eCommerce Performance And Shopper Experience
June 29, 2017  |  Retail

The eCommerce space has seen its fair share of ups and downs over the past few years. As a result, its performance has had a...

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Done In By Design — Why Beauty Is Not Always An Online Merchant’s Friend
Done In By Design — Why Beauty Is Not Always An Online Merchant’s Friend
October 19, 2016  |  eCommerce

While most things are up for debate, beauty on merits usually is not one of them. John Keats famously wrote, “Beauty is truth, truth beauty,” and...

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ContentSquare Raises $20 Million In VC Funding
ContentSquare Raises $20 Million In VC Funding
October 19, 2016  |  Investments

ContentSquare, an experience optimization platform for online and mobile businesses, announced Tuesday (Oct. 18) the completion of $20 million in Series B funding. The capital...

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