Cosmetics

L’Oréal’s Integration With Salesforce Brings eCommerce Boost

L’Oréal’s Integration With Salesforce Brings eCommerce Boost
L’Oréal’s Integration With Salesforce Brings eCommerce Boost
November 22, 2019  |  Retail

L’Oréal has been using various cloud-based enterprise and customer relationship management (CRM) solutions from Salesforce to sell its products online, resulting in a 48.5 percent...

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Coty Plans To Buy Controlling Stake In Kylie Cosmetics
Coty Plans To Buy Controlling Stake In Kylie Cosmetics
November 18, 2019  |  Retail

As part of a wave of fledgling cosmetics lines capitalizing on social media and celebrity founders, Kylie Jenner’s Kylie Cosmetics is on pace for approximately $200...

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Coty Brings Back CoverGirl Tagline, TV Ads As It Tries To Undo Makeover
Coty Brings Back CoverGirl Tagline, TV Ads As It Tries To Undo Makeover
November 04, 2019  |  Retail

CoverGirl cosmetics maker Coty Inc. is making an about-face, years into a turnaround that hasn’t yet taken hold. The company is doing away with a...

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Younique Launches App For Virtual Makeup Trials
Younique Launches App For Virtual Makeup Trials
August 09, 2019  |  Innovation

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according...

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A Marketplace For Clean Complementary Cosmetics
A Marketplace For Clean Complementary Cosmetics
August 05, 2019  |  Retail

In the last few years, the movement in cosmetics toward “clean” products has been steadily forward — even if the definition of a clean product...

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Lady Gaga Beauty Line Coming To Amazon
Lady Gaga Beauty Line Coming To Amazon
July 10, 2019  |  Retail

In a move that bolsters the eCommerce retailer’s cosmetics business, Lady Gaga plans to roll out a line of beauty items that will be exclusively...

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Google Launches AR Beauty Try-On
Google Launches AR Beauty Try-On
June 19, 2019  |  Retail

Google has announced the launch of AR Beauty Try-On, which allows viewers to virtually try on makeup while following tips, product reviews and more from...

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Mink’s New 3D Printer Turns Images Into Makeup
Mink’s New 3D Printer Turns Images Into Makeup
June 18, 2019  |  Innovation

Beauty company Mink has designed a 3D printer that will print makeup from any image, according to a release by the company. Get the Full...

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