creator economy

Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
June 22, 2023  |  Social Commerce

If you’re reading this, you might not be able to name a single creator.  But your kid probably can name five, 10, even a dozen...

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Platforms, Not Creators, Reap Financial Rewards of Creator Economy
Platforms, Not Creators, Reap Financial Rewards of Creator Economy
April 23, 2023  |  Connected Economy

The creator economy is apparently leaving a bulk of creators out in the cold. In an opinion piece published Saturday (April 22) by the Financial...

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Newegg’s Livestream Shift Follows Push Toward Self-Made Creators
Newegg’s Livestream Shift Follows Push Toward Self-Made Creators
November 21, 2022  |  Retail

Digital electronics retailer Newegg is hoping to capitalize on the potentially $1.2 trillion creator economy trend with a series of live streams centered around the holiday...

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Bump Teams With Mastercard, Highnote to Help Creators
Bump Teams With Mastercard, Highnote to Help Creators
November 16, 2022  |  Connected Economy

With the global creator economy expanding, financial services platform Bump has teamed up with Mastercard and card issuer Highnote to launch the Bump Creator Card....

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Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
October 26, 2022  |  Google

Calling it “a big deal” for creators, Google parent Alphabet said Tuesday it will pay top creative talent to post videos on its new YouTube...

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Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators
Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators
October 25, 2022  |  Retail

As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner...

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