In the wake of Mars’ recent acquisition of Kellanova, both companies are navigating a digital landscape to assert their leadership in digital innovation. Mars, a...
For Macy’s Senior Vice President, Customer Journey, Bennett Fox-Glassman, personalization boils down to two things. “Customers don’t come up and ask for personalization,” Fox-Glassman said...
Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital...
Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion...
In the current economic environment, Generation Z consumers struggle more than older consumers. Nonetheless, they are a growing demographic that financial service providers — including...
From enhancing customer experiences to optimizing operations, embracing digital transformation is no longer just an option but an imperative for success in today’s competitive landscape. ...
Digital Onboarding has secured a $58 million growth investment from equity firm Volition Capital to expand its digital engagement platform for banks and credit unions. This investment...
Agora, a platform for real-time engagement application programming interfaces (APIs), has announced the wide availability of its technology to power livestream shopping experiences. The company’s...
Customer engagement is key to staying ahead of the pack in a highly competitive market, so numerous merchants and brands offer loyalty and rewards programs,...