D2C

Mattel Targets D2C Opportunity as Barbie Fever Supercharges Doll Sales
Mattel Targets D2C Opportunity as Barbie Fever Supercharges Doll Sales
February 07, 2024  |  Earnings

It has been a good year for Mattel, and the toy giant is looking to capitalize on the recent surge in enthusiasm to drive digital...

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D2C Brands’ Success Hinges on Consumer Trust
D2C Brands’ Success Hinges on Consumer Trust
February 05, 2024  |  Retail

When it comes to direct-to-consumer (D2C) online shopping, establishing trust with shoppers is key to brands’ success, a recent PYMNTS Intelligence study reveals. By the...

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Levi’s Direct-to-Consumer Bet Sparks Job Cuts
Levi’s Direct-to-Consumer Bet Sparks Job Cuts
January 25, 2024  |  Retail

While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy...

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In 2023, the Meal Kit Category Lines Blurred
In 2023, the Meal Kit Category Lines Blurred
December 28, 2023  |  eCommerce

Increasingly throughout this past year, meal kits have begun to be not so much their own discrete category as an integrated piece of a larger...

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How Saturday Skin Leverages Amazon to Checkout With Gen Z 
How Saturday Skin Leverages Amazon to Checkout With Gen Z 
December 11, 2023  |  Retail

In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones,...

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SmileDirectClub Saga Illustrates Promise and Peril of Direct-to-Consumer Retail Models
SmileDirectClub Saga Illustrates Promise and Peril of Direct-to-Consumer Retail Models
December 07, 2023  |  Business

In business, as in life, there are no guarantees of success. And to put a twist on an observation by poet Robert Burns, the best...

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Three-Quarters of Subscription Merchants Offer Flexible Plans
Three-Quarters of Subscription Merchants Offer Flexible Plans
December 04, 2023  |  Subscriptions

As subscription merchants look to meet consumers’ evolving expectations, flexible plans are becoming an industry standard. By the Numbers The recent PYMNTS Intelligence study “The...

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As D2C Brands Seek Retail Boost, Madhappy Takes DIY Approach for Customer Immersion
As D2C Brands Seek Retail Boost, Madhappy Takes DIY Approach for Customer Immersion
November 29, 2023  |  Retail

Several direct-to-consumer (D2C) brands, such as apparel brand Madhappy, are taking a detour from the original playbook and stepping into the retail arena to weave...

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How Mondelez Uses Data to Turn Consumers Into Lifelong Customers
How Mondelez Uses Data to Turn Consumers Into Lifelong Customers
November 29, 2023  |  Retail

Consumer packaged goods (CPG) companies, through their retail partners, sell scores of items every day that are essentials for individuals and households.  In these days...

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