D2C

HelloFresh Launches Dog Food as Consumers Splurge on Pet Meals
HelloFresh Launches Dog Food as Consumers Splurge on Pet Meals
August 01, 2023  |  Subscriptions

Consumers may be cutting back on food spending for themselves amid inflation, but few are willing to subject their furry friends to the same sacrifices,...

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Kim Kardashian’s Skims Captures $4 Billion Valuation
Kim Kardashian’s Skims Captures $4 Billion Valuation
July 20, 2023  |  Retail

Kim Kardashian’s business empire is now worth $4 billion more. The influencer/mogul’s apparel company Skims has been valued at $4 billion following a $270 million funding round,...

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Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
July 18, 2023  |  Retail

With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to...

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Cold Stone Creamery Dishes on Consumer Loyalty for Small Business
Cold Stone Creamery Dishes on Consumer Loyalty for Small Business
July 15, 2023  |  SMBs

Loyalty to ice cream? That seems like a task many would be willing to take on. But what if you lack the recognition of a...

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Brands Realize They Can’t Go It Alone, Overhaul D2C Focus 
Brands Realize They Can’t Go It Alone, Overhaul D2C Focus 
July 11, 2023  |  Retail

The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...

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Macro Challenges Spur Digital Healthcare Pivot to B2B 
Macro Challenges Spur Digital Healthcare Pivot to B2B 
July 10, 2023  |  Healthcare

Direct-to-consumer (D2C) platforms emerged as an early winner of the business landscape’s digitization.  From consumer goods to healthcare, D2C platforms and their transformative go-to-market strategies...

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Levi’s Cuts Prices as Consumers Cut Spending  
Levi’s Cuts Prices as Consumers Cut Spending  
July 10, 2023  |  Retail

The story of consumer cutbacks on discretionary items, like apparel and beauty products, continues. But a new narrative is starting to emerge, as brands and...

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Mars Acquires Omnichannel Meal Company Amid Rising Demand for Ready-to-Eat
Mars Acquires Omnichannel Meal Company Amid Rising Demand for Ready-to-Eat
July 05, 2023  |  Acquisitions

As consumers increasingly seek out quick, simple meal options in stores and online, Mars is getting into the space with its latest acquisition. On Wednesday...

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Constellation Brand Sees D2C eCommerce Sales Rise 40%+
Constellation Brand Sees D2C eCommerce Sales Rise 40%+
June 30, 2023  |  eCommerce

Consumers are increasingly turning to digital channels to purchase alcohol, as Constellation Brands observes, but eCommerce in the industry has a long way to go....

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