dating apps

New Bumble CEO Wants to Personalize Subscriptions to Reach Gen Z Singles
New Bumble CEO Wants to Personalize Subscriptions to Reach Gen Z Singles
November 08, 2023  |  Subscription Commerce

In an effort to get Generation Z consumers paying for its dating app, Bumble is rolling out subscription plans that are shorter-term and more personalized....

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Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find Love
Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find...
October 30, 2023  |  Mobile Applications

While social media apps remain the primary means for consumers to connect with friends and family online, the adoption of dating apps is growing at...

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Tinder Puts a Price on Love With $499 Membership
Tinder Puts a Price on Love With $499 Membership
September 26, 2023  |  Subscription Commerce

As dating apps look to drive more revenue from their most active users, adding premium subscription tiers, Tinder is reportedly launching a VIP membership for...

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Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
August 29, 2023  |  Subscription Commerce

In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with...

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Half of Millennials Use Dating Apps Every Day
Half of Millennials Use Dating Apps Every Day
May 04, 2023  |  Connected Economy

Dating apps have never been more popular, with more than 60 million downloads last year in the United States. PYMNTS’ research finds that their use has risen 7%...

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Online Dating Study Reveals Complexity, Popularity and a Few Surprises
Online Dating Study Reveals Complexity, Popularity and a Few Surprises
January 12, 2023  |  Connected Economy

Without question, more lonely hearts are getting (ahem) engaged with help from the connected economy. In a pair of recent studies taking in responses from...

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Men 150% More Likely to Use Dating Apps Than Women
Men 150% More Likely to Use Dating Apps Than Women
November 09, 2022  |  Mobile Applications

A close look at the social media habits of consumers reveals, to steal an old movie title, where the boys are. They’re online, and specifically,...

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Google Swipes Left, Countersues Tinder Owner Over Fees
Google Swipes Left, Countersues Tinder Owner Over Fees
July 12, 2022  |  Google

Google is suing dating app service Match Group, saying the company has been engaging in bad faith dealings and breach of contract over the legal...

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Apple Complies With Dutch Regulators, Allows Other Payment Methods on Dating Apps
Apple Complies With Dutch Regulators, Allows Other Payment Methods on Dating Apps
June 12, 2022  |  Mobile Applications

Apple now plans to allow other methods of payment for Dutch dating apps, after intervention from the Netherlands Authority for Consumers and Markets (ACM), a...

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