Digital Activities

How the Generations Navigate the Digital Economy: An 11 Country Perspective
How the Generations Navigate the Digital Economy: An 11 Country Perspective
July 23, 2024  |  Consumer Insights

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence...

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Spain Emerges as Pivotal Player Within EU’s Digital Strategy
Spain Emerges as Pivotal Player Within EU’s Digital Strategy
July 11, 2024  |  Connected Economy

Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World...

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How the World Does Digital: Brazil Emerges as Leader in Digital Transformation
How the World Does Digital: Brazil Emerges as Leader in Digital Transformation
July 03, 2024  |  Consumer Insights

Brazil might be known for samba, soccer and sugar. But you can now add digital transformation to that list. According to PYMNTS Intelligence’s recently released...

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Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets
Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets
May 17, 2023  |  Connected Economy

The global digital transformation is continuing. Global digital engagement hit a new peak in the first quarter of 2023, rising 2.4% year over year as...

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Consumers Now Want Digital in Everything, Everywhere, All at Once, Study Finds
Consumers Now Want Digital in Everything, Everywhere, All at Once, Study Finds
March 29, 2023  |  News

Tech layoffs are running rampant. With inveterate titans like Meta, Google and Microsoft laying off thousands of workers, many are beginning to wonder whether digital...

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America’s Digital Transformation Is Slow, Steady and Driven by Routine
America’s Digital Transformation Is Slow, Steady and Driven by Routine
December 22, 2022  |  Connected Economy

Global digital transformation edged forward again in Q3 2022, increasing 0.7% from Q2, reflecting a continued rise in digital activities across the 11 economies we...

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Are Millennials and Super Apps a Match Made in Connected Heaven?
Are Millennials and Super Apps a Match Made in Connected Heaven?
October 20, 2022  |  Technology

Consumers are inundated by digital interactions and online choices, and the constant flow of digital actions can be daunting. Many use multiple devices to curate...

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Super Apps Promise Relief for Always On Millennials
Super Apps Promise Relief for Always On Millennials
October 10, 2022  |  Technology

Millennials are the world’s first truly digital-first consumers. Having come of age with computers, smartphones and other connected devices in hand, they are accustomed to...

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