fitness trackers

ŌURA Wants to Be the Wearable of Choice for Consumers
ŌURA Wants to Be the Wearable of Choice for Consumers
November 06, 2023  |  Wearables

Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the...

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Fitbit Reportedly Exploring Sale Of Business
Fitbit Reportedly Exploring Sale Of Business
September 20, 2019  |  Partnerships / Acquisitions

Under its challenges of moving to smartwatches from fitness trackers, Fitbit has reportedly been in discussions with an investment bank surrounding the possibility of looking...

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Fitness Trackers Could Mean Insurance Savings For Pet Owners
Fitness Trackers Could Mean Insurance Savings For Pet Owners
March 28, 2019  |  Wearables

MoreThan has partnered with PitPat — which offers a FitBit type device for dogs — and will offer up to £100 in cash rewards for...

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Fitbit Rolls Out Four New Products; Tests Rewards Program
Fitbit Rolls Out Four New Products; Tests Rewards Program
March 06, 2019  |  Retail

Fitbit announced on Wednesday (March 6) the launch of four new products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2...

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Fitness Tracker Incentives And The New World Of Health Commerce
Fitness Tracker Incentives And The New World Of Health Commerce
November 29, 2018  |  Healthcare

On the surface, the idea seems deeply pragmatic — a thought that comes straight from the storied intellectual school of “well, duh!” and a tradition that...

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Insurance Firms Cozy Up To Wearables And Fitness Tracking Tech
Insurance Firms Cozy Up To Wearables And Fitness Tracking Tech
November 05, 2018  |  Healthcare

Digital technology and the data that consumers are willing to provide are giving insurance agents a closer look at the day-to-day habits of individuals, with...

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Will Children Point The Way Forward For Wearables?
Will Children Point The Way Forward For Wearables?
July 20, 2018  |  Retail

Children are the future — that’s just a biological fact, and the theme of an old Whitney Houston song. And when it comes to wearables,...

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Fitbit Falls As Smartwatch Demands Change
Fitbit Falls As Smartwatch Demands Change
February 26, 2018  |  Wearables

After Fitbit’s revenue and profit missed expectations, the company’s shares fell 12 percent to $4.90 in late trading on Monday (Feb. 26). The news comes...

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Apple Watch Sales Expected to Rise In 2018
Apple Watch Sales Expected to Rise In 2018
February 23, 2018  |  Retail

The Apple Watch has been driving the wearables market – the company saw sales jump 60 percent in 2017, with 16 million units shipped. That’s...

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