Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

High Cost of Living Breeds Selective Belt-Tightening
High Cost of Living Breeds Selective Belt-Tightening
December 17, 2022  |  Economy

Everywhere you turn these days, impacts from the high cost of living seem to bombard your senses. Whether it’s small businesses, single moms, CFOs or...

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Item-Level Data Helps Gen Zs Build Financial Literacy While Saving Money
Item-Level Data Helps Gen Zs Build Financial Literacy While Saving Money
November 08, 2022  |  Consumer Finance

Inflation is at multi-decade highs, forcing us to scrutinize where every dollar is going and how to stretch those dollars as far as possible. In...

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Kroger Makes Long-Game Gen-Z Play with University Partnership
Kroger Makes Long-Game Gen-Z Play with University Partnership
October 24, 2022  |  Delivery

Kroger is making a long-term bet on the growth of eCommerce and Gen-Z consumers via a new grocery delivery partnership with the University of Kentucky....

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American Express: Millennial and Gen Z Spending Growth Up 39%
American Express: Millennial and Gen Z Spending Growth Up 39%
October 21, 2022  |  Earnings

For American Express, there’s been no slowdown or pullback by consumers, who continue to wield their cards at registers and online checkout pages with enthusiasm....

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Digital Budgeting Tools Are Inflation Era Lifeline for Millennials and Gen Zs
Digital Budgeting Tools Are Inflation Era Lifeline for Millennials and Gen Zs
October 19, 2022  |  Consumer Finance

As European consumers look to mitigate against continent-wide inflationary pressure, many are tightening their purse strings ahead of what may be a difficult winter. Across...

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B2B Payment Firm Moneff Buys Financial Lifestyle App StormPay
B2B Payment Firm Moneff Buys Financial Lifestyle App StormPay
October 18, 2022  |  Acquisitions

B2B payment service provider Moneff has acquired millennial- and Generation Z-focused financial lifestyle app StormPay. With the acquisition, Moneff will gain greater access to the...

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Fashion Retailer Intermix Partners With Affirm for BNPL
Fashion Retailer Intermix Partners With Affirm for BNPL
September 21, 2022  |  Partnerships

Designer fashion boutique Intermix has formed a partnership with buy now, pay later (BNPL) provider Affirm, giving customers the option to pay for clothing in...

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Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
September 13, 2022  |  Cryptocurrency

It’s pretty much accepted wisdom, and backed up by many studies and surveys, that the youngest consumers know the most about crypto — and are...

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Restaurants See Hot-and-Cold Relationships with Gen Z
Restaurants See Hot-and-Cold Relationships with Gen Z
September 02, 2022  |  Restaurant innovation

Restaurants looking for steady, reliable customers may want to turn their focus away from younger consumers. By the Numbers Research from PYMNTS’ study “Digital Economy...

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