Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Generation Z Wields Retail Influence
Generation Z Wields Retail Influence
January 24, 2017  |  Retail

It looks as though millennials may soon face competition as the generation to watch. According to a new study from HRC Retail Advisory, Generation Z...

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Gen Z Leaves Its Mark On Omnichannel
Gen Z Leaves Its Mark On Omnichannel
December 28, 2016  |  Retail

Generation Z (ages 18 to 26) is leading the charge when it comes to the adoption and frequent usage of omnichannel shopping in the U.S....

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Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
July 13, 2016  |  Retail

Move over millennials, there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Gen-Z shoppers, defined...

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