Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Pinterest Courts Gen Z With Video Sharing Feature
Pinterest Courts Gen Z With Video Sharing Feature
June 26, 2024  |  Social Commerce

Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court...

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Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay Their Bills
Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay...
June 21, 2024  |  Consumer Insights

The big consumer news last Friday was that the University of Michigan’s June Consumer Sentiment Index hit a seven-month low. Many scratched their heads, particularly...

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62% of FinTechs Develop Products With Gen Z Consumers in Mind
62% of FinTechs Develop Products With Gen Z Consumers in Mind
June 18, 2024  |  Gen Z

As we recently reported, credit unions (CUs) are aggressively marketing toward Generation Z consumers. Ninety-five percent of them are focused on convincing Gen Z to...

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Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
June 14, 2024  |  Retail

As Gen Z shows an inclination for shopping from retailers’ own brands, major players are tailoring their private-label offerings to these young consumers’ desires and...

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EBay to Add Venmo as Payment Option in US
EBay to Add Venmo as Payment Option in US
June 13, 2024  |  Retail

Online marketplace eBay will add Venmo as a payment option in the coming week, saying it aims to expand payment method choice and cater to...

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Gen Z and Millennial Sock Shoppers Go Toe to Toe
Gen Z and Millennial Sock Shoppers Go Toe to Toe
June 08, 2024  |  Retail

It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...

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Credit Unions Look to Connect With Gen Z
Credit Unions Look to Connect With Gen Z
June 06, 2024  |  Credit Unions

As Generation Z comes into its own as a demographic sector to be reckoned with, financial institutions (FIs) of all stripes are eager to win...

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Facebook Records Highest Young Adult Use in Three Years
Facebook Records Highest Young Adult Use in Three Years
June 02, 2024  |  Meta

Meta Platforms says young adults are flocking to Facebook. “Facebook is still for everyone, but in order to build for the next generation of social...

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Gen Z Consumers Save Nearly 10% of Their Monthly Income
Gen Z Consumers Save Nearly 10% of Their Monthly Income
May 24, 2024  |  Consumer Finance

Generation X consumers, baby boomers and seniors all allocate more than 60% of their monthly incomes to housing, supplies and other regular bills. Generation Z...

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