Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Credit Unions Want Gen Z’s Deposits and Loyalty
Credit Unions Want Gen Z’s Deposits and Loyalty
April 12, 2024  |  Credit Unions

For traditional financial services providers — chiefly credit unions — the future belongs to youth. For FinTechs, in looking at Gen Z consumers, well, things...

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Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
April 03, 2024  |  Retail

Levi’s is seeing its direct-to-consumer (D2C) business gain share, with transformations to shoppers’ digital journeys yielding strong eCommerce growth. The apparel company announced Wednesday (April...

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Retailers Reduce Reliance on Shopping Centers Even as Gen Z Loves Malls
Retailers Reduce Reliance on Shopping Centers Even as Gen Z Loves Malls
March 25, 2024  |  Retail

Amid ongoing uncertainty, retailers are scaling back their reliance on in-mall locations, even as the new generation of shoppers flocks to these shopping centers. On...

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Gen Z Card Users Are Dissatisfied With Rewards Programs
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024  |  Loyalty & Rewards

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their...

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Gen Z Proves Hardest for BNPL Providers to Please
Gen Z Proves Hardest for BNPL Providers to Please
March 21, 2024  |  BNPL

While the vast majority of consumers are highly satisfied with their buy now, pay later (BNPL) experiences, PYMNTS Intelligence research finds that many Gen Z...

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CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  This...

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‘Finfluencers’ Come Under Fire Amid New Social Media Controversy
‘Finfluencers’ Come Under Fire Amid New Social Media Controversy
March 19, 2024  |  Personal Finance

Social media is very much under the microscope lately due to the controversy surrounding a potential TikTok ban and various cases regarding its regulation in front of the...

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Gen Z and Millennials Want AI-Enabled Shopping Experiences
Gen Z and Millennials Want AI-Enabled Shopping Experiences
March 04, 2024  |  Artificial Intelligence

Many consumers may still be hesitant about the future of artificial intelligence (AI) in commerce, but PYMNTS Intelligence research has found that young consumers are...

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Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024  |  Consumer Insights

Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can...

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