Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
July 31, 2023  |  Connected Economy

As is often the case, but especially during troubled economic times, a fair amount of borrowing to meet expenses goes on.  In New Reality Check: The...

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Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
July 18, 2023  |  Retail

With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to...

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Side Hustles and Living With Mom and Dad Boost Gen Z Purchasing Power
Side Hustles and Living With Mom and Dad Boost Gen Z Purchasing Power
July 14, 2023  |  Connected Economy

The share of Generation Z consumers living paycheck-to-paycheck has more resembled a roller coaster than a traditional economic trajectory. This financial insecurity has impacted the...

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Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
July 12, 2023  |  eCommerce

Consumers overall may be increasing their digital engagement with grocers, but Gen Z is bucking the trend, pulling back. By the Numbers Additional research from...

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The Great Remote Workforce Divide Gets Wider
The Great Remote Workforce Divide Gets Wider
July 11, 2023  |  Consumer Insights

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the...

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Gen Z Looks for Special Offers When Choosing a Restaurant
Gen Z Looks for Special Offers When Choosing a Restaurant
June 21, 2023  |  Restaurant innovation

Restaurants looking to win the spending of young customers now, securing loyalty for years or even decades to come, may find that they can woo...

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PYMNTS Data Shows Gen Z’s Embrace of Credit — When They Can Get It  
PYMNTS Data Shows Gen Z’s Embrace of Credit — When They Can Get It  
June 20, 2023  |  Connected Economy

Credit remains a lifeline for Generation Z — if they’ve got access to it in the first place. To that end, PYMNTS data shows that...

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Gen Z Splurges on Grocery Treats as Older Consumers Cut Back
Gen Z Splurges on Grocery Treats as Older Consumers Cut Back
June 04, 2023  |  Retail

As older consumers look for ways to reduce their grocery spending in the face of elevated food inflation, most young shoppers continue to splurge on...

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Gen Z Takes to TikTok to Share Personal Financial Details
Gen Z Takes to TikTok to Share Personal Financial Details
May 31, 2023  |  Personal Finance

Financial institutions (FIs) may have an opportunity to pick up where social media leaves off.  Not so long ago, few people openly talked about their...

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