Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Businesses Saying No to Unsupervised Teens
Businesses Saying No to Unsupervised Teens
May 28, 2023  |  Retail

The storied teenage tradition of the mall hangout could be coming to an end. Malls, movie theaters and other businesses around the country are increasingly...

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T.J. Maxx Thrives as Bed Bath & Beyond Exits and Gen Z, Millennial Shoppers Drive Growth
T.J. Maxx Thrives as Bed Bath & Beyond Exits and Gen Z, Millennial Shoppers Drive...
May 18, 2023  |  Retail

Amid reports of struggling sales among other retailers, T.J. Maxx has benefited from the growing interest and support of Gen Z and millennial shoppers.  “We...

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Banks That Can’t Personalize Services Risk Quiet Quitting by Millennials
Banks That Can’t Personalize Services Risk Quiet Quitting by Millennials
May 08, 2023  |  Banking

PYMNTS asked business leaders for their take on how to plan for the rest of 2023 and what they are telling their teams to focus...

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Half of Millennials Use Dating Apps Every Day
Half of Millennials Use Dating Apps Every Day
May 04, 2023  |  Connected Economy

Dating apps have never been more popular, with more than 60 million downloads last year in the United States. PYMNTS’ research finds that their use has risen 7%...

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Francesca’s Lures Gen Z and Millennials With Acquisition of Richer Poorer 
Francesca’s Lures Gen Z and Millennials With Acquisition of Richer Poorer 
May 03, 2023  |  Retail

Francesca’s, a boutique clothing chain, has acquired the lifestyle brand Richer Poorer as part of its strategy to appeal to millennial and Gen Z women....

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Gen Z Shoppers Knowingly Buy Fakes to Save Money
Gen Z Shoppers Knowingly Buy Fakes to Save Money
April 27, 2023  |  Retail

Knowingly buying fakes is taking hold as a cost-cutting trend among younger shoppers. As the high price of luxury goods presents a barrier to purchase...

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Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
April 27, 2023  |  Retail

BaubleBar has made an entire business around customization, initially with jewelry and later expanding to phone cases. While this may appear to be a niche...

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One-Third of Gen Z Have Side Gigs to Bolster Financial Security
One-Third of Gen Z Have Side Gigs to Bolster Financial Security
April 20, 2023  |  Consumer Finance

Millennials were first the punchline of work productivity jokes; now, Gen Z has inherited the dubious honor. Data shows that this type of humor may...

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Gen Z 4x More Likely to Use Food Delivery Services Than Boomers
Gen Z 4x More Likely to Use Food Delivery Services Than Boomers
April 19, 2023  |  Delivery

Restaurant aggregators’ audiences are skewed toward younger consumers by a wide margin, PYMNTS data reveals. By the Numbers Research from PYMNTS’ new exclusive report “Connected...

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