Here’s a wake-up call for B2B firms: Generation Z decision makers rising through the business ranks want their B2B purchasing decisions and experiences to be...
While Facebook is losing ground with younger users, its resale platform is a different story. Just 32% of American teeangers use Facebook today — down...
Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave....
In a world where so much is tailored to individual preferences, consumers have come to expect the same level of customization in retail. A survey...
Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS...
“The currency of now” takes on a decidedly different form in this poem about the mall’s resurgence. It celebrates the brick-and-mortar comeback fueled by Gen...
Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social...
Young consumers are keeping credit card spending buoyant, especially for American Express, which saw millennials and members of Generation Z increase their spending by double...
Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. However, PYMNTS Intelligence research from...