Generation Z

LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?

LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
December 26, 2023  |  Retail

The urge to play “creator” has spread like wildfire through our culture. Get the Full Story Complete the form to unlock this article and enjoy...

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Year in Review: Social Media eCommerce Has Not Yet Caught On
Year in Review: Social Media eCommerce Has Not Yet Caught On
December 22, 2023  |  eCommerce

Social platforms such as TikTok, Facebook and Instagram have made it quicker and easier for consumers worldwide to share their shopping stories and start retail...

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Boomers Embrace Digital to Catch Up With Kids and Grandkids
Boomers Embrace Digital to Catch Up With Kids and Grandkids
December 21, 2023  |  Connected Economy

  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

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Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
December 21, 2023  |  Personal Finance

Balancing household budgets amid rising living costs is a widespread challenge. To streamline finances, individuals residing with partners or spouses are most likely to pool...

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15% of Consumers With Dating Apps Opt for a Paid Subscription Service
15% of Consumers With Dating Apps Opt for a Paid Subscription Service
December 21, 2023  |  Mobile

Dating apps have revolutionized the way people meet and connect. In the U.S., more than 70 million consumers log in to these apps each month,...

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Many Independent Restaurants Remain Social Media Holdouts Despite Digital Shift
Many Independent Restaurants Remain Social Media Holdouts Despite Digital Shift
December 20, 2023  |  SMBs

Even as restaurants agree on the importance of being accessible via digital channels, many independent eateries continue to abstain from social media platforms, PYMNTS Intelligence...

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Gen Z Shows Resilience to Inflation but Adjusts Shopping Habits
Gen Z Shows Resilience to Inflation but Adjusts Shopping Habits
December 20, 2023  |  Consumer Insights

Gen Z, born in the late 1990s, is considered the first digitally native generation, with a greater inclination toward online shopping and digital activities and...

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How Saturday Skin Leverages Amazon to Checkout With Gen Z 
How Saturday Skin Leverages Amazon to Checkout With Gen Z 
December 11, 2023  |  Retail

In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones,...

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