We can all appreciate a good Coca-Cola commercial, right? These commercials are a powerful way to get consumers to remember and purchase the beverage. But...
By Stefan Geirhofer and Scott McKinney Generative artificial intelligence (GenAI) refers to a category of machine learning models that, in response to a user’s input...
It seems like every company and its subsidiary is attempting a significant transformation with generative artificial intelligence (AI). But for the technology’s innovative capabilities to...
Amazon has launched generative AI capablities to help sellers create and manage their product listings. These capabilities simplify the process of creating compelling product descriptions...
Adobe has unveiled a series of generative artificial intelligence (AI) tools for its software. The company on Wednesday (Sept. 13) announced the commercial release of Firefly, its suite...
Generative artificial intelligence (AI) has been billed as an everyday technology. And while consumers may already be reaping the technology’s benefits, there is a gap...
The tale of 21st century enterprise technology is unfolding as a play with three acts. But unlike a proper play, each of the first two...
Salesforce has launched the latest iteration of its artificial intelligence (AI)-powered chatbot. The customer relationship management (CRM) platform announced on Tuesday (Sept. 12) a comprehensive update to their...
Who can produce better business ideas: MBA students or ChatGPT? Writing in the Wall Street Journal Saturday (Sept. 9), Wharton School professors Christian Terwiesch and...