ghost kitchens

A ghost kitchen is a professional food preparation and cooking facility set up for the preparation of delivery-only meals. A ghost kitchen contains the kitchen equipment and facilities needed for the preparation of restaurant meals but has no dining area for walk-in customers.

Source: en.wikipedia.org

KFC Adds Digital C-Suite Role as Virtual Competition Heats Up
KFC Adds Digital C-Suite Role as Virtual Competition Heats Up
July 14, 2023  |  Restaurant Roundup

This week in restaurant news, KFC adds its first chief digital officer, WOWorks adds seven new virtual brands, and Uber Eats reportedly follows through on...

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Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
June 21, 2023  |  Restaurant innovation

As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to...

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Sam Nazarian Reportedly Acquiring Nextbite as Delivery Takes a Hit
Sam Nazarian Reportedly Acquiring Nextbite as Delivery Takes a Hit
June 14, 2023  |  Acquisitions

Hospitality mogul Sam Nazarian, CEO of nightclub and restaurant group SBE, is reportedly stepping up his ghost kitchen efforts even as consumers pull back on...

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Restaurants Seek New Tech Partnerships to Drive Digital Sales
Restaurants Seek New Tech Partnerships to Drive Digital Sales
April 21, 2023  |  Restaurant innovation

This week in restaurants, Nathan’s Famous taps ghost kitchens, and USHG launches new loyalty apps.  Quick-service restaurant (QSR) chain Nathan’s Famous announced Wednesday (April 19) a partnership with virtual...

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Uber’s Platform Model Success Inspires Imitators in Ghost Kitchen Space
Uber’s Platform Model Success Inspires Imitators in Ghost Kitchen Space
April 11, 2023  |  Restaurant innovation

Following in Uber’s footsteps, Helbiz is leveraging its mobility platform’s audience to drive restaurant sales. Micromobility.com, the lightweight vehicle rental firm and retailer, announced Tuesday...

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Uber Eats Aims for Control of Ghost Kitchens on Platform
Uber Eats Aims for Control of Ghost Kitchens on Platform
March 28, 2023  |  Delivery

Aiming to gain greater control over the digital restaurant market, Uber is rethinking ghost kitchens. The company announced Tuesday (March 28) the launch of its...

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Inflation Puts Pressure on Ghost Kitchen Model
Inflation Puts Pressure on Ghost Kitchen Model
January 23, 2023  |  Restaurant innovation

After years of explosive growth, ghost kitchens face a reckoning as consumers seek cheaper alternatives. Throughout the pandemic, the delivery-only virtual brand model proliferated, and...

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Marc Lore’s ‘Wonder’ Pivots as Funding Dwindles for Costly Startups
Marc Lore’s ‘Wonder’ Pivots as Funding Dwindles for Costly Startups
January 10, 2023  |  ResTech

Marc Lore’s would-be disruptive restaurant tech startup is changing course amid a difficult market. The Jet.com co-founder’s food company Wonder, which was initially intended to...

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PepsiCo: Ghost Kitchens Need Better Menu Storytelling to Build Trust
PepsiCo: Ghost Kitchens Need Better Menu Storytelling to Build Trust
November 30, 2022  |  Restaurant innovation

Without physical spaces to establish trust, ghost kitchens must work harder to build customer relationships. In an interview with PYMNTS, André Moraes, senior director of...

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