One might assume they could easily guess the biggest competitor for a startup focused on selling contact lenses direct to consumer (DTC) via subscription. Maybe...
Entrepreneurs often start companies stemming from their personal experiences. Heidi Hertel founded Fitz Frames, for instance, after her experiences with buying eyeglasses with her children....
GlassesUSA.com, a web-based prescription eyewear dealer, launched in 2009. But despite its near decade in business, as of about a year ago, their presence on...