While it’s unknown if the stunt paid off, IHOP has no regrets about its brief name change to IHOb. IHOP President Darren Rebelez recently revealed...
Order has returned to the universe, balance has returned to the force and the world makes sense again. The International House of Pancakes is back,...
The restaurant industry today is a study in contradictions. Census data tells us that roughly 44 percent of what consumers spend on food comes from...
While many QSRs and fast-casual restaurants are working to expand into the breakfast space, and as smaller, independent businesses cater to consumers’ growing appetites for...
IHOP is dead. Long live IHOb. As of this morning (June 6), the news came over the wires and rendered today as “a day that...