Jonathan Poma

Will H&M’s New Return Fee Drive the Loyalty It’s Looking For?
Will H&M’s New Return Fee Drive the Loyalty It’s Looking For?
September 22, 2023  |  Retail

A growing number of retailers have introduced fees for online returns, and whenever a retailer adopts this strategy, it typically elicits a robust response from...

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REVOLVE Turns Delayed Shipping Into Customer Rewards 
REVOLVE Turns Delayed Shipping Into Customer Rewards 
August 10, 2023  |  eCommerce

There’s been so much talk about the state of returns, but maybe not nearly enough around shipping. But both services are becoming equally important.   The...

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Loop CEO Says Returns Experience Now Drives Brand Loyalty
Loop CEO Says Returns Experience Now Drives Brand Loyalty
August 01, 2023  |  eCommerce

It’s nothing new, customers expect a straightforward and no-cost returns process. The option to change their minds about an item or rectify their dissatisfaction without...

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