Loyalty and Rewards

Is Costco’s New Store Card As Good A Deal As It Seems?
Is Costco’s New Store Card As Good A Deal As It Seems?
April 06, 2016  |  Loyalty & Rewards

What do customers actually want in a store credit card? More importantly, what are retailers willing to give them? While the days of consumers falling...

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Starbucks Shifts Rewards From Visits To Spend
Starbucks Shifts Rewards From Visits To Spend
February 23, 2016  |  Loyalty & Rewards

Starbucks is making big changes to its beloved and longstanding rewards program, starting this April. The company announced Monday (Feb. 22) that it is finally...

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Can Notify Nearby Bring App-Like Experiences To Beacons?
Can Notify Nearby Bring App-Like Experiences To Beacons?
January 18, 2016  |  eCommerce

When retailers try to untie the Gordian knot that has been slow-to-stationary beacon adoption, discussions usually center around infrastructure, policy and other behind-the-scenes development issues....

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When Brands Bash Millennials
When Brands Bash Millennials
January 06, 2016  |  Loyalty & Rewards

Unless they do something egregiously wrong, professional sports — and the merchandising engines attached to their brands — usually enjoy the full profitable support of...

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