loyalty program

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes.

More Than Half of Starbucks Sales Now Driven By Rewards Customers
More Than Half of Starbucks Sales Now Driven By Rewards Customers
February 01, 2022  |  Earnings

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Free Food Offer Crashes Taco Bell’s App, Website
Free Food Offer Crashes Taco Bell’s App, Website
June 30, 2020  |  ResTech

Lots of Taco Bell customers hoping to get their hands on a free Chalupa Craving Box were disappointed when the Mexican and Tex-Mex fast food...

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Facing The Fast Future Of QSR Payments Experiences
Facing The Fast Future Of QSR Payments Experiences
November 25, 2019  |  ResTech

Make sure to bring more than your appetite when you dine out in the 2020s, especially at a quick-service restaurant (QSR). You might end up...

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MoneyGram Expands Loyalty Program In Europe
MoneyGram Expands Loyalty Program In Europe
October 03, 2019  |  Loyalty & Rewards

Money transfer company MoneyGram announced that it is expanding its loyalty program to customers in France, Italy, Germany and Spain. Get the Full Story Complete...

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Target Brings New Personalized Loyalty Program To More Cities
Target Brings New Personalized Loyalty Program To More Cities
February 05, 2019  |  Retail

Since March, Target has been quietly testing a new loyalty program for its members in Dallas. The program, called Target Circle, will now debut in...

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Bebe Launches Revamped Online Store, Loyalty Program
Bebe Launches Revamped Online Store, Loyalty Program
January 16, 2019  |  Retail

Bebe, eCommerce, online store, loyalty program, clubbebe, website, online shopping, women’s fashion, women’s clothing, retail, news Get the Full Story Complete the form to unlock...

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Lululemon Reveals Loyalty Program Offering Curated Experiences, Free Shipping
Lululemon Reveals Loyalty Program Offering Curated Experiences, Free Shipping
December 10, 2018  |  Retail

Lululemon revealed that it has been testing a loyalty program that is so successful it will be expanded soon into additional markets. Get the Full...

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Making C-Stores About Loyalty — Not Just Convenience
Making C-Stores About Loyalty — Not Just Convenience
November 27, 2018  |  Loyalty & Rewards

It’s the most valuable treasure in the world of payments and commerce: consumer loyalty. Of course, gaining it requires a sophisticated understanding of retail, marketing...

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Uber Rolls Out New Four-Tier Loyalty Program
Uber Rolls Out New Four-Tier Loyalty Program
November 14, 2018  |  Ridesharing

Uber, the ride-hailing company, announced on Wednesday (Nov. 14) Uber Rewards, a new loyalty program that lets customers earn every time they use Uber or...

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