loyalty program

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes.

Swedish Mobile Wallet Maker Recruits Ex-Ikano Bank Execs
Swedish Mobile Wallet Maker Recruits Ex-Ikano Bank Execs
June 27, 2018  |  International

Plexian, the Swedish FinTech company, announced Tuesday (June 26) that it is strengthing its management team by getting a new chief executive and chief technology officer....

READ MORE >
FIS And The MiLB Play Ball For Their Second Year
FIS And The MiLB Play Ball For Their Second Year
May 18, 2018  |  Merchant Innovation

Warm weather means a variety of things in the U.S. – beach trips, outdoor cooking, waterparks and, of course, baseball. In 30 major league parks...

READ MORE >
Can Amazon Drum Up More Prime Revenue Via Whole Foods?
Can Amazon Drum Up More Prime Revenue Via Whole Foods?
May 16, 2018  |  Amazon Loyalty

The way to Prime members’ hearts — and wallets — is through their stomachs. That seems to be Amazon’s play as the eCommerce giant extends...

READ MORE >
Amex Pulls The Plug On Plenti
Amex Pulls The Plug On Plenti
April 18, 2018  |  Loyalty & Rewards

The coalition rewards programs have had some success gaining traction in Europe, as American Express’ experiment with launching one stateside seems to have come to...

READ MORE >
Has Starbucks Lost Its Mobile (Order Ahead) Mojo?
Has Starbucks Lost Its Mobile (Order Ahead) Mojo?
February 08, 2018  |  Mobile Payments

When Starbucks announced its earnings miss last week, there were several critical takeaways.    Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

READ MORE >
Starbucks, Visa/Chase Team On Co-Branded Rewards Card
Starbucks, Visa/Chase Team On Co-Branded Rewards Card
February 02, 2018  |  Payment Methods

Starbucks and Chase announced Thursday (Feb. 1) that they were rolling out a Starbuck Rewards Visa Card, a co-branded credit card integrated with the Starbucks...

READ MORE >
NEA Leads $21M Round In Drop
NEA Leads $21M Round In Drop
January 31, 2018  |  Payment Methods

Toronto-based startup Drop, which operates an app giving consumers points for their transactions, has raised $21 million in venture funding. According to a TechCrunch report, the...

READ MORE >
Better Mortgage To Offer Samsung Rewards
Better Mortgage To Offer Samsung Rewards
October 20, 2017  |  News

Better Mortgage, a digital mortgage company aiming to improve access to home financing, announced Thursday (Oct. 19) that it is among the first third parties...

READ MORE >
FIS: Why Retailers Must Put Payments At The Tip Of The Spear
FIS: Why Retailers Must Put Payments At The Tip Of The Spear
September 21, 2017  |  Retail

As consumers, payments and channels evolve, many traditional merchants have been holding onto solvency by their fingernails. Most would not call the experience “fun.” But,...

READ MORE >