loyalty program

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes.

Amex Pulls The Plug On Plenti
Amex Pulls The Plug On Plenti
April 18, 2018  |  Loyalty & Rewards

The coalition rewards programs have had some success gaining traction in Europe, as American Express’ experiment with launching one stateside seems to have come to...

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Has Starbucks Lost Its Mobile (Order Ahead) Mojo?
Has Starbucks Lost Its Mobile (Order Ahead) Mojo?
February 08, 2018  |  Mobile Payments

When Starbucks announced its earnings miss last week, there were several critical takeaways.    By far the most popular was that Americans en masse had taken a hard pass on...

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Starbucks, Visa/Chase Team On Co-Branded Rewards Card
Starbucks, Visa/Chase Team On Co-Branded Rewards Card
February 02, 2018  |  Payment Methods

Starbucks and Chase announced Thursday (Feb. 1) that they were rolling out a Starbuck Rewards Visa Card, a co-branded credit card integrated with the Starbucks...

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NEA Leads $21M Round In Drop
NEA Leads $21M Round In Drop
January 31, 2018  |  Payment Methods

Toronto-based startup Drop, which operates an app giving consumers points for their transactions, has raised $21 million in venture funding. According to a TechCrunch report, the...

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Better Mortgage To Offer Samsung Rewards
Better Mortgage To Offer Samsung Rewards
October 20, 2017  |  News

Better Mortgage, a digital mortgage company aiming to improve access to home financing, announced Thursday (Oct. 19) that it is among the first third parties...

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FIS: Why Retailers Must Put Payments At The Tip Of The Spear
FIS: Why Retailers Must Put Payments At The Tip Of The Spear
September 21, 2017  |  Retail

As consumers, payments and channels evolve, many traditional merchants have been holding onto solvency by their fingernails. Most would not call the experience “fun.” But,...

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Premiere Food Service Partners With USA Technologies For Cashless Transactions
Premiere Food Service Partners With USA Technologies For Cashless Transactions
September 19, 2017  |  Digital Payments

USA Technologies, a payment technology provider of cashless and mobile transactions in self-serve retail, announced on Monday (Sept. 18) a strategic agreement with Premier Food...

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Verizon Launches New Rewards Program Dubbed Up
Verizon Launches New Rewards Program Dubbed Up
August 08, 2017  |  Loyalty & Rewards

Verizon Wireless announced news on Monday (August 7) of a new loyalty program geared toward things people use every day. In a blog post, the mobile...

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CashStar Unveils Major Enhancements To CashStar Exchange
CashStar Unveils Major Enhancements To CashStar Exchange
July 12, 2017  |  Loyalty & Rewards

CashStar recently announced major enhancements to its CashStar Exchange platform, which provides secure, reliable, real-time access to the brands large gift card distributors use to drive...

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