Brands use loyalty programs to increase sales, acquire and retain members, enhance the customer experience and create advocates. Return on investment (ROI) is foremost among...
As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without...
Starbucks has teamed with Marriott’s marketplace Bonvoy to offer benefits to loyalty members. As the companies said in a news release Tuesday (June 18), Marriott...
With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win...
There are summer vacations. Then there are high-end summer vacations. And then there’s Inspirato. Bringing an innovative subscription and membership model to its affluent clientele,...
General-purpose credit cards dominate the consumer credit card landscape. In fact, about 2.5 times more consumers hold general-use credit cards than either co-branded credit or...
Online travel company Booking Holdings is seeing results from its deployment of new tech-driven initiatives. These initiatives include its “connected trip” vision, its artificial intelligence (AI) capabilities...
When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a...
As consumers increasingly engage across brick-and-mortar and digital channels, convenience retailers are integrating new technologies into the in-store experience. According to a recent report from...