Chipotle Mexican Grill is targeting its messaging based on digital data from its loyalty members, as across the restaurant industry, leading players are competing to...
As buy now, pay later (BNPL) companies tinker with different methods to drive long-term engagement, Affirm and Afterpay are rethinking their loyalty strategies. On Monday...
Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of...
As brands push communication through their mobile apps, consumers maintain that they would rather get their personalized offers through good, old-fashioned email. By the Numbers...
When choosing a credit card, consumers typically take into account a series of features, such as the interest rate, the possibility of getting reward points...
When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want...
Adapting to the evolving preferences of the increasingly influential young consumer demographic has ushered in a transformative era for financial institutions (FIs), challenging the conventional...
Branded payments provider Blackhawk Network is acquiring B2B gift card firm Tango Card. Tango established the digital-first reward experience through its application programming interface (API),...
Starbucks is seeing its artificial intelligence data efforts boost its rewards program effectiveness, incentivizing consumers to spend more and visit more often. On a conference...