loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Recipe for Success: Why Restaurants Should Cater to Prospective Customers
Recipe for Success: Why Restaurants Should Cater to Prospective Customers
November 23, 2022  |  Restaurant innovation

An estimated 66 million consumers, or 34% of restaurant patrons, tried a new restaurant for the first time in late September and early October. Between...

READ MORE >
Starbucks Claims $181M in Revenue From Unused Gift Cards and Loyalty Credits
Starbucks Claims $181M in Revenue From Unused Gift Cards and Loyalty Credits
November 16, 2022  |  Earnings

Starbucks reportedly claimed $181 million in revenue from money on gift cards and loyalty accounts that customers didn’t spend in fiscal year 2021 — a...

READ MORE >
51% of Merchants Invest in Tech to Track Omnichannel Purchases
51% of Merchants Invest in Tech to Track Omnichannel Purchases
October 28, 2022  |  Technology

Loyalty is the glue that binds consumers to their merchants. It’s what keeps consumers spending online or in-store, even during inflationary times. And for the...

READ MORE >
Smaller Grocers Playing Loyalty Catch-Up
Smaller Grocers Playing Loyalty Catch-Up
October 13, 2022  |  Retail

A shift is emerging between grocers that have the resources and the scale to make a subscription model possible, and smaller brands for which a...

READ MORE >
The Three Tiny Details That Get Consumers to Click Buy at Checkout
The Three Tiny Details That Get Consumers to Click Buy at Checkout
October 05, 2022  |  eCommerce

New research finds that 91% of consumers believe a good checkout experience is decisive in whether they will — or won’t — shop, and continue...

READ MORE >
Razorpay Acquires PoshVine to Advance Loyalty Push
Razorpay Acquires PoshVine to Advance Loyalty Push
September 27, 2022  |  Digital Payments

Digital payments gateway Razorpay is accelerating its push into loyalty and rewards management with the acquisition of the payments-linked loyalty and engagement startup PoshVine for...

READ MORE >
Automotive Loyalty Gets Boost With Real-Time Digital Disbursements
Automotive Loyalty Gets Boost With Real-Time Digital Disbursements
September 19, 2022  |  Consumer Payments

Auto companies and dealers can no longer depend on direct customer interactions in the showroom to build rapport and keep customers interested. Digital is already...

READ MORE >
36% of Consumers Say Instant Disbursements Boost Loyalty
36% of Consumers Say Instant Disbursements Boost Loyalty
September 15, 2022  |  Faster Payments

Instant disbursements whether from government or private entities are increasingly popular with consumers when offered and have a major impact on consumer perceptions of senders....

READ MORE >
As Grocers Push Private Labels, Brands Seek Loyalty Online
As Grocers Push Private Labels, Brands Seek Loyalty Online
September 09, 2022  |  Retail

In the grocery segment, it’s the tug of war for space on the (brick and mortar and virtual) shelves. Operating in an industry notorious for...

READ MORE >