loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Credit Unions Weigh the Risks and Benefits of Expanding Crypto Offerings
Credit Unions Weigh the Risks and Benefits of Expanding Crypto Offerings
September 06, 2022  |  Credit Unions

Credit unions (CUs) have delayed their entry into the market for cryptocurrency products and services, largely because financial regulations bar CUs from holding digital assets...

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Restaurants Drive Loyalty Program Engagement by Putting Customers in Control
Restaurants Drive Loyalty Program Engagement by Putting Customers in Control
September 02, 2022  |  Loyalty & Rewards

As restaurant brands look to boost consumers’ engagement, some are finding that the way to keep customers coming back is by putting them in charge...

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Big Brands Replacing Membership, Loyalty Programs With NFTs
Big Brands Replacing Membership, Loyalty Programs With NFTs
July 24, 2022  |  NFTs

Hang, a B2B startup, is using NFTs to innovate loyalty programs for a number of big brands. The firm’s clients include Budweiser, Bleacher Report, Pinkberry,...

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The Revival of Card-Linked Offers Rides on Receipts and Better Data
The Revival of Card-Linked Offers Rides on Receipts and Better Data
July 11, 2022  |  Data

Card-linked offers earned a bad rep for lack of relevance and basic customer knowledge, but that’s set to change in 2022 and going forward as...

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PYMNTS AM Radar: Walk This Way; Customization with APIs; Dining Loyalty; Paycheck to Paycheck Disruption; ICYMI
PYMNTS AM Radar: Walk This Way; Customization with APIs; Dining Loyalty; Paycheck to Paycheck Disruption;...
June 27, 2022  |  Consumer Finance

Today is Monday (June 27), and pending home sales data being released this morning are expected to show a 4% drop, the seventh straight month...

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BoA Offers Luxury Travel to Preferred Customers Through Indagare
BoA Offers Luxury Travel to Preferred Customers Through Indagare
June 21, 2022  |  Loyalty & Rewards

Bank of America is offering “exclusive travel experience for ultra-high-net-worth clients” through an arrangement with boutique travel company Indagare, the bank announced Tuesday (June 21)....

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Vehicle Debt FinTech Paydownhero Debuts Gas Rewards Debit Card
Vehicle Debt FinTech Paydownhero Debuts Gas Rewards Debit Card
June 16, 2022  |  Loyalty & Rewards

Boston FinTech Paydownhero, which lets customers pay off auto debt, has rolled out a new debit card with 3% cashback gas rewards, a press release...

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How Subscription Providers Can Prevent Churn With Positive Experiences
How Subscription Providers Can Prevent Churn With Positive Experiences
May 24, 2022  |  Subscription Commerce

Subscription-based businesses flourished during the pandemic as consumers largely confined to their homes sought ways to entertain themselves or continue buying deliverable items they needed...

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The Best Way to Keep Subscribers Loyal May Be to Set Them Free
The Best Way to Keep Subscribers Loyal May Be to Set Them Free
May 20, 2022  |  Subscription Commerce

Consumers have started to rethink their finances, and subscriptions may be the first to go as they decide which to keep and which to quit....

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