loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

New Tracker: More Restaurants Embracing Subscriptions to Lock in Loyalty

New Tracker: More Restaurants Embracing Subscriptions to Lock in Loyalty
New Tracker: More Restaurants Embracing Subscriptions to Lock in Loyalty
October 27, 2021  |  Subscriptions

Subscription commerce — already building before the pandemic — is a certified hit as we rapidly approach 2022. It takes many forms, from streaming entertainment...

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McDonald’s Aims to Leverage Loyalty to Grow Its Known Customer Base 8X
McDonald’s Aims to Leverage Loyalty to Grow Its Known Customer Base 8X
October 27, 2021  |  Loyalty & Rewards

About four months after the nationwide rollout of MyMcDonald’s Rewards, the quick-service restaurant (QSR) giant is seeing a bump in customer frequency where the program...

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Experiential Retail Builds ‘Real Brand Loyalty’ Among Consumers
Experiential Retail Builds ‘Real Brand Loyalty’ Among Consumers
October 27, 2021  |  Retail

Few retailers would open a store nowadays and leave eCommerce as an afterthought, considering that nearly every U.S. consumer has shopped online for something in...

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Gearing up to Go Public, Sweetgreen’s Aggressive Digital Efforts May Be Misdirected
Gearing up to Go Public, Sweetgreen’s Aggressive Digital Efforts May Be Misdirected
October 26, 2021  |  Loyalty & Rewards

Sweetgreen may be making major investments in digitizing its restaurants, but for a restaurant chain so focused on technology, it has made some odd choices...

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The QSR Industry Has a Loyalty-Rewards Problem 
The QSR Industry Has a Loyalty-Rewards Problem 
October 15, 2021  |  Loyalty & Rewards

The digital-first food ordering habits that consumers have acquired since the pandemic have fundamentally changed the restaurant industry. A single touchpoint in a much broader,...

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Getting Creative With Digital Loyalty Keeps QSRs’ Health-Concerned Customers Engaged
Getting Creative With Digital Loyalty Keeps QSRs’ Health-Concerned Customers Engaged
October 13, 2021  |  Loyalty & Rewards

Restaurant rewards are increasingly becoming the norm for quick-service restaurants (QSRs). In the past month alone, Focus Brands-owned bakery giant Cinnabon launched its Cinnabon Rewards...

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Chipotle: Brands Can Drive Loyalty Without Bearing the Cost of Freebies or Discounts
Chipotle: Brands Can Drive Loyalty Without Bearing the Cost of Freebies or Discounts
October 13, 2021  |  Loyalty & Rewards

Where once even having a loyalty program was enough for a restaurant to stand out against the competition, now digital rewards are table stakes, which...

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PayPal’s Honey Begins Offering Cash Back
PayPal’s Honey Begins Offering Cash Back
October 05, 2021  |  Loyalty & Rewards

PayPal’s coupon service Honey is now offering cash back, giving U.S. customers another way to redeem Honey Gold points while online shopping. Get the Full...

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