To understand the origins of customer loyalty as a phenomenon, PYMNTS turned to Stanford University’s Encyclopedia of Philosophy, which states, “Loyalty is usually seen as...
Loyalty programs have long helped companies build consumer trust and encourage repeat business, and many are now allowing customers to engage with brands across channels....
Financial institutions (FIs) are beginning to see the light at the end of the tunnel for bouncing back from the pandemic, but the crisis has...
The Starbucks Rewards program that already has loyal customers grabbing extra iced lattes on hot afternoons is about to become even more tempting. The Seattle-based...
For a consumer, getting and redeeming rewards should be seamless across online and in-person channels. And today, that experience has to be even more than...
Customer loyalty is evolving with the acceleration of Digital 3.0, led by the category that has been most affected by the digital shift: grocery. With...
Loyalty programs with enticing incentives have always served as an effective tool for helping drive business for quick-service restaurants (QSRs). But those innovative programs once...
U.K.-based Fidel, which builds out tech infrastructure for card-based loyalty reward programs, is jumping across the pond to expand into the U.S. market, while also...
Offering fast and seamless mobile apps with integrated loyalty programs was once enough for quick-service restaurants to ace the mobile ordering experience. But QSRs must...