loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

High-Income Shoppers Seek Store-Specific Card-Linked Rewards  
High-Income Shoppers Seek Store-Specific Card-Linked Rewards  
June 04, 2024  |  Loyalty & Rewards

For shoppers with the most cash to burn, PYMNTS Intelligence data reveal, store-specific card-linked rewards go the longest way toward driving spending. By the Numbers...

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Money Magic: How Data-Driven Rewards Are Transforming Digital Payments
Money Magic: How Data-Driven Rewards Are Transforming Digital Payments
June 03, 2024  |  Loyalty & Rewards

A payment is never just a payment. Increasingly, it is a gateway into a lifelong customer relationship. And with the recent trend across the payments...

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Nordstrom Sees Exclusive Events Drive Luxury Shoppers’ Loyalty
Nordstrom Sees Exclusive Events Drive Luxury Shoppers’ Loyalty
May 30, 2024  |  Earnings

As retailers look for ways to boost sales with their most loyal customers, Nordstrom is finding that supplementing its digital loyalty program with in-person events...

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New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
May 10, 2024  |  Travel Payments

They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income...

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Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
May 09, 2024  |  Restaurant innovation

McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to...

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Sezzle Offers Rewards for On-Time BNPL Payments
Sezzle Offers Rewards for On-Time BNPL Payments
May 01, 2024  |  BNPL

Payments platform Sezzle wants to reward users to stay on top of their bills.  To that end, the company on Wednesday (May 1) announced the launch of...

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Real Madrid, Ouro Deal Nets Big Wins in Financial Innovation
Real Madrid, Ouro Deal Nets Big Wins in Financial Innovation
April 26, 2024  |  Partnerships

In today’s digital age, the combination of innovative financial products and a loyal, international fanbase holds the potential for significant market disruption. The recent collaboration...

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Albertsons: Digital Rewards Keep Shoppers Spending
Albertsons: Digital Rewards Keep Shoppers Spending
April 22, 2024  |  Earnings

As ongoing financial challenges have grocery shoppers more cautious about their purchasing, many are seeking out digital rewards.  In its fourth quarter and full year fiscal 2023 financial...

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JCPenney Launches Rewards and Credit Program
JCPenney Launches Rewards and Credit Program
April 17, 2024  |  Loyalty & Rewards

JCPenney has debuted its Rewards and Credit Program, a free loyalty program for customers. “Last year, JCPenney announced a $1 billion reinvestment plan to further...

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