loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
March 31, 2024  |  Artificial Intelligence

In an era where customer loyalty is as fleeting as the latest trend, artificial intelligence (AI) is emerging as a potential game-changer, empowering businesses to...

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41% of U.S. Shoppers Demand Digital Rewards
41% of U.S. Shoppers Demand Digital Rewards
March 29, 2024  |  Loyalty & Rewards

As retailers look to meet consumers’ digital expectations, PYMNTS Intelligence research reveals, loyalty rewards can go a long way.  By the Numbers Research from PYMNTS’...

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Walmart and Amazon Compete for Deal-Seeking Electronics Customers
Walmart and Amazon Compete for Deal-Seeking Electronics Customers
March 22, 2024  |  Retail

Walmart is looking to MacBooks to drive up its share of consumer electronics spending as Amazon continues to widen its lead in the category. The...

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EU Regulation Forces Retailers to Rethink Loyalty Programs
EU Regulation Forces Retailers to Rethink Loyalty Programs
March 18, 2024  |  Loyalty & Rewards

Read anything about the recent March 7 enforcement date for the EU’s new Digital Markets Act (DMA) and you’ll inevitably see a focus on big tech companies,...

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American Express Taps Point.me to Facilitate Using Points for Flights
American Express Taps Point.me to Facilitate Using Points for Flights
March 11, 2024  |  Travel Payments

American Express has partnered with point.me to make it easier for cardholders to find and book flights with their rewards points. Point.me, a points and travel reward...

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The RealReal Taps Personalized Messaging to Drive Loyalty
The RealReal Taps Personalized Messaging to Drive Loyalty
February 29, 2024  |  eCommerce

Amid ongoing consumer belt-tightening, The RealReal is seeing personalized messaging go a long way toward incentivizing spending. John Koryl, CEO of the luxury resale marketplace, shared...

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Domino’s CFO Says Momentum Shifting to Pickup Over Delivery
Domino’s CFO Says Momentum Shifting to Pickup Over Delivery
February 26, 2024  |  Earnings

Years into consumers’ ongoing financial challenges, restaurant customers are still trading down from delivery to pickup, Domino’s observed. The pizza giant, which has more than...

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Bank of America and Starbucks Partner on Rewards Program
Bank of America and Starbucks Partner on Rewards Program
February 15, 2024  |  Loyalty & Rewards

Customers of Bank of America and Starbucks can now earn more benefits by linking those accounts. A new partnership between the two companies allows Bank of America cardholders and Starbucks...

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Nothing Personal: Nearly a Third of Loyal Shoppers Would Switch Merchants for More Personalized Card-Linked Offers
Nothing Personal: Nearly a Third of Loyal Shoppers Would Switch Merchants for More Personalized Card-Linked...
February 12, 2024  |  Loyalty & Rewards

The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending.  In this competitive marketplace,...

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