loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Want To Reach Millennials? Embrace Digital Creativity
Want To Reach Millennials? Embrace Digital Creativity
September 11, 2018  |  Loyalty & Rewards

Is there a secret sauce for merchants to capture the evolving millennial? Those are the young consumers who are not that young anymore, and moving...

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Entersekt: Why Authentication Needs A Standard
Entersekt: Why Authentication Needs A Standard
September 10, 2018  |  Security & Fraud

Authenticating a transaction can be a widely varied experience. Call centers, particularly those dealing with financial transactions, have a strong need to be sure that...

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Uber’s Newest Project? Reinventing Its Payments Experience
Uber’s Newest Project? Reinventing Its Payments Experience
September 05, 2018  |  Ridesharing

The transportation company that innovated payments by delivering the Uber experience is at it again — this time, by making it easier and more rewarding...

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Five Unexpected Lessons Of Summer 2018
Five Unexpected Lessons Of Summer 2018
September 03, 2018  |  Payments Innovation

The term “thinking outside the box” originates from advice that puzzle management consultants famously gave to clients in the 1970s and 1980s to encourage creative thinking....

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GM, Shell And P97 Launch In-Dash Fuel Payments
GM, Shell And P97 Launch In-Dash Fuel Payments
August 21, 2018  |  Mobile Payments

Let’s just come out and say it: When it comes to the wide range of commerce activities, unless you’re a teenager with a new driver’s...

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Mobile Apps And Gas: The Brand/Aggregator Brand Conundrum
Mobile Apps And Gas: The Brand/Aggregator Brand Conundrum
August 09, 2018  |  Data Drivers

America, it has often been said, is a car culture. Perhaps because the first consumer automobiles rolled off Henry Ford’s assembly lines. Perhaps because, in...

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The Evolution Of The Amazon Prime Ecosystem
The Evolution Of The Amazon Prime Ecosystem
August 09, 2018  |  Amazon Loyalty

The world was a very different place in February 2005 when Amazon first introduced its loyalty program: Prime. There was no such thing as an...

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Toyota Plans To Turn Millennials Into Car Owners
Toyota Plans To Turn Millennials Into Car Owners
June 29, 2018  |  Innovation

When it comes to connected cars, Toyota is betting on youth. That bet could complicate, in a positive way, some of the general ideas out...

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