marketing

Expedia Asks: Why Work From Home When You Could Work From Here?
Expedia Asks: Why Work From Home When You Could Work From Here?
December 14, 2020  |  Travel Payments

One of the world’s largest travel websites has launched a dual-pronged promo to get record numbers of people who are currently working remotely to think...

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Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
December 08, 2020  |  Retail

The PlayStation 5 and Microsoft Xbox Series X are the two big next-generation gaming consoles coming out this Christmas that parents and gamers worldwide are struggling...

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PAAY: Trade Out The Trade Shows
PAAY: Trade Out The Trade Shows
October 28, 2020  |  Innovation

Yitz Mendlowitz, co-founder and CEO of PAAY, discusses his firm’s biggest change in response to COVID-19, which has been a pivot to offline sales and...

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Minnesota Vikings Drive Fan Engagement With Winning Chat Experiences
Minnesota Vikings Drive Fan Engagement With Winning Chat Experiences
October 22, 2020  |  Retail

On the football field, the NFL’s Minnesota Vikings are showing flashes of brilliance, but at this early part of the season, they’ve posted only one...

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Amazon Offers Prime Day Discounts To Boost SMB Partners
Amazon Offers Prime Day Discounts To Boost SMB Partners
October 05, 2020  |  eCommerce

Amazon Prime customers who spend $10 or more at U.S. small businesses that are official “partners” of the company will get $10 discounts while shopping...

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Burger King, Steak-umm And Next-Level Social Media Marketing
Burger King, Steak-umm And Next-Level Social Media Marketing
October 03, 2020  |  Social Commerce

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media...

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Sensory Branding: Right Scent, Right Time?
Sensory Branding: Right Scent, Right Time?
August 01, 2020  |  Retail

Sensory branding is having a moment. At Dunkin’, consumers can now buy coffee-flavored cereal. KFC would be happy for consumers to pick up a pair...

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Persona Marketing Finds Its Place In Pandemic Retailing
Persona Marketing Finds Its Place In Pandemic Retailing
July 20, 2020  |  Retail

With more companies trying to catch up to Digital 3.0, the issue of audience identification becomes critical. Pre-pandemic versions of traditional customer segmentation have been...

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DTC Business Sees New Innovations
DTC Business Sees New Innovations
July 09, 2020  |  Retail

The speed and scale of change in the retail sector has been accelerating by the week during the pandemic. Iconic companies that started the year...

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