marketing

Ad Platform Gives SMBs A Shot At Media Revenue
Ad Platform Gives SMBs A Shot At Media Revenue
May 29, 2020  |  Retail

Self-service retail tools have gained momentum over the last week, as SMBs look to make the digital shift a consistent part of their business. Facebook,...

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DTC Brands See Media Opportunity In Crisis
DTC Brands See Media Opportunity In Crisis
May 28, 2020  |  Retail

In 1990, someone asked Sam Walton about the recession the country was in at the time. “I thought about it,” he said, “and decided not...

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Test And Measure: How To Capture The Retail Digital Shift
Test And Measure: How To Capture The Retail Digital Shift
May 12, 2020  |  Retail

The digital shift, to paraphrase Gil Scott-Heron, will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now...

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Reopening Faces Its Next Challenge: Retail Marketing
Reopening Faces Its Next Challenge: Retail Marketing
April 29, 2020  |  Retail

There’s no podcast, textbook or self-help guru that has a playbook on marketing a retail business after a pandemic. But while reopening is the order...

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Retail’s Philanthropic And Creative Marketing Efforts Amid COVID-19
Retail’s Philanthropic And Creative Marketing Efforts Amid COVID-19
April 29, 2020  |  Today In Data

Direct-to-consumer (DTC) brands are engaging in philanthropic activism to offer help amid the coronavirus crisis. DHVANI, in one case, aims to provide a free mask to Americans to help...

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Google Slows Hiring, Cuts Marketing Amid COVID-19
Google Slows Hiring, Cuts Marketing Amid COVID-19
April 24, 2020  |  Google

The coronavirus’ impact has not eluded Google, which announced a hiring freeze and a slashing of marketing budgets on Thursday (April 23). The tech giant said...

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ATB Financial’s Front- And Back-End Data Analytics Initiatives
ATB Financial’s Front- And Back-End Data Analytics Initiatives
April 01, 2020  |  Digital-First Banking

Use and analysis of customer data has become key to enabling a personalized and omnichannel digital banking experience. But it’s easy to cross the line...

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Walking Omnichannel Banking’s Privacy Fine Line
Walking Omnichannel Banking’s Privacy Fine Line
March 31, 2020  |  Digital-First Banking

Digital and mobile banking may be more popular than ever, but it would be a mistake to count out the power of in-branch services just...

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Airbnb Execs Take Less Pay, Sideline $800M Marketing Plans
Airbnb Execs Take Less Pay, Sideline $800M Marketing Plans
March 30, 2020  |  Coronavirus

Airbnb is looking to pause its marketing campaigns as a way to save $800 million while the company’s executives slash half of their salaries, Reuters...

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