When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive...
Salesforce announced that it has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence and analytics platform. “Salesforce is excited to welcome...
Exactis, the marketing and data aggregation firm, was the subject of a data breach in which customer information ended up on the Internet for hackers...
MoviePass, which briefly removed its movie-a-day monthly subscription from its website, will start allowing customers to sign up for it again. Variety, citing MoviePass Chief...
Spring has been called the season of renewal — new birth and new life — and it doesn’t get much better than the announcement of a marriage...
Software-as-s-Service has its lures and challenges for providers in the B2B realm. Recurring revenue is great, of course, but the ever-present challenges are how to...
Snap, the maker of the Snapchat disappearing messaging app, is reportedly adding a “Shop Now” button to its app, enabling users to shop without leaving...
Mobile apps are designed to deliver convenience, but for users with limited storage, RAM and battery life, they can create the exact opposite. That’s the...
On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without...