marketing

‘Amazon Moments’ Lets Devs Gift Users With Tangible Rewards
‘Amazon Moments’ Lets Devs Gift Users With Tangible Rewards
February 14, 2019  |  Loyalty & Rewards

Amazon has launched a service called Moments, to let developers create actions for customers and give them rewards for completing them, according to reports. The...

READ MORE >
Fiverr CEO On ClearVoice Acquisition, Focusing On Gig Talent
Fiverr CEO On ClearVoice Acquisition, Focusing On Gig Talent
February 13, 2019  |  Gig Economy

As the gig economy grows and becomes more diverse (with more skilled workers entering the marketplace), opportunities abound for platform providers that can meet the...

READ MORE >
Grubhub’s Terrible, Horrible, No Good, Very Bad Day
Grubhub’s Terrible, Horrible, No Good, Very Bad Day
February 08, 2019  |  Earnings

If bad days are measured by declines in stock market prices, then yesterday (Feb. 7) was a really bad day for Grubhub. It was the...

READ MORE >
Zappos On Running Shoes, Personalized eTail And Offline Realness
Zappos On Running Shoes, Personalized eTail And Offline Realness
January 25, 2019  |  Retail

There is perhaps no pickier sub-group of shoe enthusiasts than runners. The average distance runner goes through three pairs of sneakers per year – and...

READ MORE >
Visa, Yelp Pair On SMB Advertising
Visa, Yelp Pair On SMB Advertising
January 24, 2019  |  News

Visa and Yelp are pairing on an advertising initiative for U.S.-based small and mid-sized businesses (SMBs), eyeing increased presence on the latter’s local search service....

READ MORE >
PayPal Hires New CMO
PayPal Hires New CMO
January 14, 2019  |  Personnel

PayPal appointed Allison Johnson, a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing...

READ MORE >
Mastercard Will No Longer Include Name In Logo
Mastercard Will No Longer Include Name In Logo
January 07, 2019  |  Mastercard

Mastercard’s logo of two intersecting circles will no longer include the name of the company, according to a report from The Wall Street Journal. The...

READ MORE >
Just How Useful Are All Those ‘Uber Of’ And ‘Amazon Of’ Clichés?
Just How Useful Are All Those ‘Uber Of’ And ‘Amazon Of’ Clichés?
December 14, 2018  |  Amazon

Cliché — or, if you prefer, motto or metaphor — can drive so much of life, for good and bad. “Early bird gets the worm”...

READ MORE >
Is #donate The First Step To #buy?
Is #donate The First Step To #buy?
December 05, 2018  |  Matchmakers

By almost any measure, John Gossart, COO and Co-founder of fundraising resource Goodworld, has done more than his fair share of public service. He served two...

READ MORE >