marketing

33 Percent Of Grocery Customers Would Use Digital Coupons If Retailers Offered Them
33 Percent Of Grocery Customers Would Use Digital Coupons If Retailers Offered Them
January 29, 2018  |  Retail

Grocery shopping is clearly no longer confined to the aisles of the local Kroger or even a superstore like Target or Walmart. With services like...

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Weirdness Is Currency In The Attention Economy
Weirdness Is Currency In The Attention Economy
January 26, 2018  |  Retail

Playing with one’s food is all part of the Kentucky Fried Chicken (KFC) value proposition. There was the Watt A Box that let customers charge...

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Mastercard Encourages People To ‘Start Something Priceless’
Mastercard Encourages People To ‘Start Something Priceless’
January 19, 2018  |  Mastercard

Mastercard announced on Thursday (Jan. 18) the launch of “Start Something Priceless,” a new campaign in which the payment company is trying to inspire people...

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Amex Advance Uses Data For More Targeted Ads, Experiences
Amex Advance Uses Data For More Targeted Ads, Experiences
November 08, 2017  |  Consumer Insights

American Express announced news on Tuesday (Nov. 7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization services that help...

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Just _______ Me: Venmo Launches New Branding Campaign
Just _______ Me: Venmo Launches New Branding Campaign
October 16, 2017  |  Digital Payments

Venmo has a new creative campaign, but if you like it, don’t rave about it — just _______ them. That’s how the FinTech’s new creative content...

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Location Is Everything – In QSRs As In Real Estate
Location Is Everything – In QSRs As In Real Estate
October 12, 2017  |  ResTech

Advertising is a challenge in the omnichannel age, no matter who you are — but perhaps for none more so than quick service restaurants (QSRs), at...

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Brands Court 26-Year-Old Consumers With Classes, Online Tutorials
Brands Court 26-Year-Old Consumers With Classes, Online Tutorials
October 10, 2017  |  Retail

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. According to a news...

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Oops. Amazon Bungles Baby Registry Email To Customers
Oops. Amazon Bungles Baby Registry Email To Customers
September 20, 2017  |  Amazon

Normally an email from Amazon telling you someone paid for a gift off your baby registry is good news — another need met, another dollar saved....

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Data-R-Us: The Purchase And Sale Of Data
Data-R-Us: The Purchase And Sale Of Data
September 11, 2017  |  Data

Where do analysts get their data? It’s not like they can just stroll up to a retailer like Data-R-Us and buy it … can they?...

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