What better way to win the business game than to make it, well, a game? FUEL CYCLE equips businesses to engage with customers through gamification...
The CardLinx Association released new data from the 2017 Card-Linking and O2O Industry Annual Survey, which showed 50 percent growth in online-to-offline ads. A press release explained...
Google has long claimed that the ads it shows users actually prompt them to make purchases online and in real life – and now they...
On Tuesday, (May 23rd), J.C. Penney announced that Marci Grebstein is joining the company as executive vice president, chief marketing officer, next month. The company...
Advertising only works when the right eyes see the product. The experts at Triad Retail Media are there to make sure that happens. Triad customizes...
This past weekend in Italy, Nike brought together a trio of legendary runners who attempted to break the 2-hour barrier for a full marathon run....
For quite some time, office supplies retailer Staples has been struggling to stay afloat. As we’ve reported over the past year, Staples has seen its...
Marketing tech outfit Zeta Global, focused on data management, has raised $140 million, which as Adweek reports, reflects “a growing trend of investments” into cloud-based marketing...
After closing a $400 million Series D round at a valuation of $3.4 billion back in March, grocery delivery startup Instacart is eyeing some major U.S....