marketing

FUEL CYCLE Fuels B2C Relationships
FUEL CYCLE Fuels B2C Relationships
May 26, 2017  |  data enablers

What better way to win the business game than to make it, well, a game? FUEL CYCLE equips businesses to engage with customers through gamification...

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Are Card-Linked Offers Reemerging?
Are Card-Linked Offers Reemerging?
May 25, 2017  |  Merchant Innovation

The CardLinx Association released new data from the 2017 Card-Linking and O2O Industry Annual Survey, which showed 50 percent growth in online-to-offline ads. A press release explained...

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Google’s Big Card Data Play
Google’s Big Card Data Play
May 24, 2017  |  News

Google has long claimed that the ads it shows users actually prompt them to make purchases online and in real life – and now they...

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New Penney’s Marketing Chief Hails from Lowe’s
New Penney’s Marketing Chief Hails from Lowe’s
May 24, 2017  |  News

On Tuesday, (May 23rd), J.C. Penney announced that Marci Grebstein is joining the company as executive vice president, chief marketing officer, next month. The company...

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Data Enablers: Triad Tailors Ad Experience
Data Enablers: Triad Tailors Ad Experience
May 19, 2017  |  Retail

Advertising only works when the right eyes see the product. The experts at Triad Retail Media are there to make sure that happens. Triad customizes...

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Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
May 09, 2017  |  Innovation

This past weekend in Italy, Nike brought together a trio of legendary runners who attempted to break the 2-hour barrier for a full marathon run....

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Staples Pivots Its Marketing Strategy Away From Retail
Staples Pivots Its Marketing Strategy Away From Retail
May 04, 2017  |  Retail

For quite some time, office supplies retailer Staples has been struggling to stay afloat. As we’ve reported over the past year, Staples has seen its...

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Zeta Grabs $140M To Square Off Against Marketing Tech Giants
Zeta Grabs $140M To Square Off Against Marketing Tech Giants
April 28, 2017  |  Investments

Marketing tech outfit Zeta Global, focused on data management, has raised $140 million, which as Adweek reports, reflects “a growing trend of investments” into cloud-based marketing...

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Instacart Accelerates US Expansion Efforts
Instacart Accelerates US Expansion Efforts
April 25, 2017  |  Startups

After closing a $400 million Series D round at a valuation of $3.4 billion back in March, grocery delivery startup Instacart is eyeing some major U.S....

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