marketing

How GenAI is Reshaping eCommerce and Consumer Trust
How GenAI is Reshaping eCommerce and Consumer Trust
July 05, 2024  |  artificial intelligence

In the bustling digital marketplace of 2024, a new currency is emerging: content. However, as a recent study by Google researchers warns, this currency may face...

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DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
July 01, 2024  |  Legal

The Department of Justice (DOJ) has announced the sentences handed down to three former executives of Chicago-based health technology startup Outcome Health, who were convicted on...

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Toys R Us AI Commercial Signals Shift in Retail Marketing
Toys R Us AI Commercial Signals Shift in Retail Marketing
June 28, 2024  |  artificial intelligence

Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. However, creatives are criticizing the move,...

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CMOs Discover GenAI as Market Research Tool
CMOs Discover GenAI as Market Research Tool
June 24, 2024  |  Data

According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small...

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Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
June 21, 2024  |  eCommerce

Google’s recent rollout of AI Overviews (AIOs) in U.S. search results has sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search...

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LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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Tech Giants’ AI Audio Revolution: A Boon for Business?
Tech Giants’ AI Audio Revolution: A Boon for Business?
June 20, 2024  |  artificial intelligence

Google DeepMind’s latest trick? Giving artificial intelligence (AI)-generated videos a voice. The tech behemoth has unveiled a video-to-audio tool that could revolutionize content creation. By...

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Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
June 14, 2024  |  Google

A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie...

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Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
June 13, 2024  |  Retail

As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Take, for instance,...

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