Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...
Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t...
Verizon Communications has appointed former Peloton Chief Marketing Officer Leslie Berland as executive vice president and chief marketing officer. Effective Jan. 9, Berland will oversee Verizon’s global marketing...
Who doesn’t love a free sample? Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly...
Marketing communications company Omnicom has acquired eCommerce firm Flywheel Digital for $835 million. The company says the net-cash purchase, announced Monday (Oct. 30), allows Omnicom...
It’s hard to ignore the omnipresence of our mobile phones. We turn to them countless times throughout the day, making them an indispensable part of...
The head of WhatApp has denied a media report that the messaging service may introduce ads. “This @FT story is false. We aren’t doing this,” Will...
Retail product subscriptions have become increasingly popular among consumers, offering convenience and personalized experiences. And as the subscription industry continues to grow, providers are expanding...
In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr....